newspaper - Jackie on Diigo

25 Aug 08

24 Jun 07

女性新媒體BlogHer，洩露部落格另一賺錢大法 (Mr. 6)

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blog blogher community monetize newmedia newspaper vs whatis women

我們在這邊將3C類、網路類、投資類、政治類四大部落格的每日瀏覽頁數直接與CNN.com做比較，仍會發現非常大的落差，就算美國前十大部落格加起來應仍達不到一家主流媒體的到達率。

09 Mar 07

USA Today social redesign - 92% don't like it - Don Dodge on The Next Big Thing

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community digg newspaper sns socialmedia

- Test changes carefully with a test group of users before implementing a design.
- Don't change features and UI design at the same time. Do one or the other, not both.
- Communicate with your users well in advance about coming changes
- Listen to user feedback and respond immediately
For every person who complains there are 10 more who feel the same but don't bother to complain.
1 more annotations...
- I would have introduced the new features, but applied them to the existing layout and design.

06 Mar 07

USAToday.com Goes Social, Sorta /Message

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community digg newspaper sns socialmedia websites

Quick guide to new USATODAY.com features - USATODAY.com

www.usatoday.com/...community-features.htm - Preview

community digg newspaper redesign sns websites

19 Jan 07

Newspapers See Success in Moving to Blogs - Micro Persuasion

www.micropersuasion.com/...newspapers_see_.html - Preview

blog data newspaper nielsen nytimes pr

Our job is to connect.
Stories won't be written and "put to bed." They will be co-written and re-written by journalists and readers together.
2 more annotations...
- The press simply is a fast follower.
- According to Nielsen/NetRatings

17 Jan 07

Pay-per-view journalism - Rough Type: Nicholas Carr's Blog

www.roughtype.com/...payperview_jour.php - Preview

blog cnet journalism makemoney newspaper zdnet

All businesses and all workers tailor what they do in response to economic incentives, and a shift in the way publishers and journalists make money means a shift in what gets written and what gets published.
If you can isolate a product's economics and measure them accurately, then it's only rational to compensate its creator based on its actual performance.
3 more annotations...
- The web unbundles the bundle - each story becomes a separate entity that lives or dies, economically, on its own. It's naked in the marketplace, its commercial existence meticulously measured, click by click
- ZD Net bloggers are compensated based on the number of page views they receive and a fraction of the pages in TalkBack,
- Online publishing breaks the old bundled-content model of print publishing.

14 Jan 07

British Newspapers Optimize for Google—and Pay Google, Just to Make Sure - paidContent.org: The Economics of Content

www.paidcontent.org/...d-pay-google-just-to-make-sure - Preview

google newspaper se seo uk

links to articles that appear higher up on Google are paid for while others appear lower down because they didn’t pay, even though the higher ones are marked “sponsored links.’”
how search-engine optimization has moved from marketing to editorial.
1 more annotations...
- The Daily Telegraph and the Times of London, according to the WSJ, are “paying to put their stories in front of readers by buying Google ads—a practice the papers say has intensified in recent months—[which] is different from past marketing efforts.

16 Dec 06

MediaPost Rates & Data

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ads database directory magazine media newspaper price publisher radio websites

sumer Website Companies...

Reps...

15 Dec 06

Newspaper Chain Goes Creative Commons: GateHouse Media Rolls CC Over 96 Newspaper Sites - PressThink

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blog cc media newspaper online site

user-generated content.
one of three actions
17 more annotations...
- greater openness
- They’re words that creepy marketeers use. They imply something to be commodified, harvested, taken advantage of. They’re words I used to hear a lot while doing community consulting, and always by people who wanted to make, or save, a buck.”
- Three of the most successful efforts to wrap an online community around a traditional news organization websites have something in common: the news organizations that sponsored them are now software companies.
- Wicked Local currently uses a blog/community platform package created by Prospero Technologies.
- open source content management framework Zope
- This license is often called the “free advertising” license because it allows others to download your works and share them with others as long as they mention you and link back to you, but they can’t change them in any way or use them commercially.
- where commercial software was used to open up the site to user-submitted content, GateHouse is using the open-source web framework Zope as the backbone for the TownOnline operations
- GateHouse’s move towards open source, open licensing, and open conversations is the biggest experiment to date in whether a media company with open source ambitions can walk hand in hand with Wall Street.
- GateHouse, which went public in October, saw its stock rise 20 percent in the first day of trading: investors were clearly treating GateHouse like an internet stock, not a newspaper play
- Sharing content, letting non-professionals submit content, and connecting with a global network of open-source tinkerers reveal a picture of a firm that’s open to the wide world of the web.
- Kennedy worries that user-generated content may mean fewer newsroom job
- main objective is to move the sites firmly into the two=way web.
- Higher traffic, and higher search engine rankings build a site’s ability to make money on online ads.
- Getting a boost in traffic from weblogs may have an impact on online advertising revenue, and links from weblogs also have an impact on how high a site’s pages appear in search results from search engines such as Google.
- GateHouse’s decision to CC license its content may be a response to the cut-and-paste world of weblogs, which frequently quote and point to newspaper stories.
- This removes the middle man of asking, because now it’s explicitly stated that free non-commercial use is permitted
- For newspapers to give up copyright is a remarkable step

弹出窗口作怪网站流量疯狂飚升 - CNET科技资讯网

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ads adware anti comparison comscore data eyeballs newspaper nielsen nytimes online pageview popups portal traffic

13 Dec 06

New York Times adds sharing tool

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digg facebook newspaper online share site social

third-largest newspaper
The New York Times operates the most frequently visited newspaper Web site in the U.S., with about 10 million unique visitors per month.
9 more annotations...
- Facebook, which added news feeds in September, pulled in about 15 million visitors.
- It attracted about 560,000 unique visitors last month, a 19 percent increase over the previous month, according to its internal numbers.
- The audience of the three different partners align really well with people we have currently on the site or people we are trying to attract to our site
- So it is really to build awareness around the articles with users who may or may not have heard about the article.
- there is limited ability for readers to comment directly on news stories on the NYTimes.com Web site. By partnering with third parties, the newspaper hopes to keep discussions going around its stories.
- his six-person Seattle startup
- Newsvine since its March debut
- The sharing feature will not be used on TimesSelect stories, the newspaper's premium content offering, nor will it be available on staff blogs or wire stories.
- it was looking for ways to tap a tech-savvy audience that is accustomed to commenting on and sharing news stories. The newspaper contacted Digg and Newsvine directly, with Facebook approaching The Times after developing a news-feed service earlier this year.

The NY Times & quest for page views » GigaOM

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digg eyeballs facebook newspaper online pageview popups share site social traffic

In Web Traffic Tallies, Intruders Can Say You Visited Them - New York Times

www.nytimes.com/...11push.html - Preview

ads data eyeballs newspaper nielsen online pageview popups portal traffic

Zango, one of the largest adware companies
It is a cat-and-mouse game
6 more annotations...
- Mr. Ross and executives at comScore, a rival measurement company, say they can usually detect such activity and remove it from their data. But both companies concede that they cannot catch everything.
- “non-user-requested” traffic
- “push traffic,
- Entrepreneur.com’s pop-ups were unusual because they contained news content, like articles on how to start a small business, making them hard to distinguish from an intentional visit to Entrepreneur.com’s site.
- The New York Times Company and other newspaper concerns, in a lawsuit involving adware. The publishers had sued to prevent pop-ups, by the Gator Corporation, from appearing on their Web sites. The suit was settled in 2003 under terms that were not disclosed
- pop-ups could be a legitimate way to reach new viewers if the publisher took certain precautions, like not using pop-ups to inflate traffic or satisfy orders from advertisers.

10 Dec 06

Help a San Jose Mercury News columnist blog « Scobleizer - Tech Geek Blogger

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blog howto journalist newspaper

07 Dec 06

Advertising Goes Off the Radio

www.businessweek.com/...tc20061207_485162.htm - Preview

ads broadcast data emarketer forrester newspaper online pew radio

Click-to-call advertising, offered by eBay (EBAY) and others, also has the potential to bring more local advertising dollars online, away from the local radio station
radio share losses may accelerate as online advertising becomes more diverse and easier to develop
4 more annotations...
- eMarketer study
- he New York research firm
- Pew Research Center
- Forrester Research

03 Dec 06

Blogging Between the Lines - American Journalism Review

www.ajr.org/Article.asp - Preview

blog media newspaper

It's easy to overthink all of this stuff," says Smith. "But we can't get off the train and wait for lawyers and ethics to catch up. We'll make mistakes, and we might get sued, but this world is no more perilous than print.
Still, Smith feels that blogging is a medium that newspapers should embrace, not fear. And while ethics discussions are healthy, the industry may be taking it all far too seriously.
36 more annotations...
- Another big challenge is time management. Smith says his reporters who blog find the instant feedback addictive
- The trickiest topic is how the newsroom should handle staffers who have personal blogs, which could embarrass the newspaper or express opinions about local officials or news developments that present a conflict of interest for reporters.
- The Spokesman-Review is updating its newsroom code of ethics and soon will introduce guidelines for staffers who blog.
- If you're going to stand on your island, you run the risk of having your business cut out from under you. You can retain your high ethical standards but not be in the business anymore. There's not a clear-cut option of doing it or not doing it. If you don't do it, you may not have an audience to have ethical standards for
- It's the stuff that people talk about — and there's a good chance that reporters who didn't get the exit data directly are racing to the Drudge Report to see it. Cox notes that the juicy content is readily available on blogs — and that content is what drives traffic.
- Besides the content created specifically for the newspaper's Web site, what are the rules when you hyperlink to blogs that are published elsewhere? Do those blogs have to follow the same ethical standards as the newspaper? Is the newspaper effectively endorsing another blog, or giving it tacit approval or legitimacy, simply by linking to it?
- Other thorny issues debated at the Poynter session involve how to handle community-generated content, which raises ethical questions that are unique to an online environment.
- urges editors to make sure that the person blogging on behalf of the paper has a working understanding of what is permissible and what is not
- Other issues were less clear-cut. How should papers handle links to other Web sites and blogs? When should editors intervene in blogs? What gets edited? In an era of dwindling resources, shrinking staffs and buyouts, few newsrooms have the time or the bodies to edit the avalanche of online content. It's a constant struggle just to edit and copy edit Web versions of stories and captions of photo slide shows. Editing blogs, with their constant updating and reader comments, adds another two-ton pile of work. As a result, most newspaper blogs are self-edited — a phenomenon that offers writers more freedom but fewer safeguards.
- At the August Poynter session, participants debated questions of credibility and accuracy, transparency and anonymity
- Over the past few days, some analysts have used this episode to portray the Web as a new frontier for newspapers, saying that it raises fresh and compelling ethical questions. Times editors don't see it that way. The Web makes it easier to conceal one's identity, and the tone of exchanges is often harsh. But the Web doesn't change the rules for Times journalists."
- "Employing pseudonyms constitutes deception and violates a central tenet of The Times' ethics guidelines: Staff members must not misrepresent themselves and must not conceal their affiliation with The Times. This rule applies equally to the newspaper and the Web world
- Determine up front what the purpose of the blog is. What is the blog trying to achieve? Knowing the purpose will help determine the guidelines. Don't be innovative for innovation's sake. And it's a good idea to have a written set of guidelines — they don't have to be overly legalistic or deflating.
- A few newspaper bloggers have run into trouble.
- "Know that these topics can be exceptionally personal and emotional, and that because of this, opinions about them are prone to distortion and misunderstanding. If you believe that a particular string of commentary has gone on long enough as to exhaust its positive benefit to readers, move the blog onto another subject. If you have questions or concerns about a particular thread of commentary, discuss it directly with the colleague involved or consult the editor in charge."
- Exercise special care in blogging about especially sensitive topics. Examples include religion, the Middle East, abortion, etc
- But most of the guidelines she's crafted (left) largely rely on common sense: Be brief and informal. Vary your topics. Don't write anything you wouldn't want your mother to read in the paper. Incorporate interesting, provocative reader e-mail. Be quick to correct yourself.
- Some staffers have taken to the new medium with gusto, blogging so madly that they began to slack on other responsibilities, Willey says. Others have had to be guided into the habit, grumbling that they don't know how to fit blogging into an already heavy workload.
- Though there was a lot of initial trepidation, it has caught on at the paper and among readers.
- media companies that have bloggers need to do a cost-benefit analysis.
- Leatherbury also warns that mainstream media blogs are likely to be more visible targets of libel lawsuits.
- One of the biggest questions facing newsrooms is how libel law applies to blogs.
- Editorial Page Editor Keven Ann Willey had outlined 10 reasons why the editorial page should take such an unusual step.
- the Dallas Morning News launched the nation's first editorial board blog at dallasmorningviews.beloblog.com.
- But media lawyers stress that blogs should not be viewed uniformly. Some attorneys are wary of written guidelines because that could make it easier for a plaintiff in a libel suit to charge that the newspaper violated its own rules. There's also a strong sense that the handiwork of the typically plodding task-force process of hammering out ethics codes will be horrendously outdated by the time it emerges.
- "contribute and edit content appearing on the blogs, making sure the content meets The Chronicle's blogging standards (which this person will help formulate)
- And there's this strong sense that the capacity of the Internet is limitless, but our resources are limited.
- Many newsrooms are struggling to establish blog guidelines or some kind of best practices cheat sheet.
- In late August, the Poynter Institute sponsored an invitation-only seminar on the topic of online journalism standards, including blogging.
- Among the numerous thorny issues: Should blogs rise to the same reporting and sourcing standards as content that appears in the print edition? What kind of tone and voice does a blog need to be effective — just how snarky can it be? Where does libel law fit into the picture? Should reader comments or user-generated content like photographs be edited or monitored? Should anonymous or pseudonymous posts be allowed? What's the newsroom's policy about linking to other blogs? How do newsrooms handle staffers who have personal blogs?
- Blogs are not intended to be objective. They are supposed to be opinionated, snarky and in your face — and that's not the way the mainstream media usually goes about reporting. The whole genre of blogging is very different. It's not fair for a news organization to say, 'We want you to blog, but by the way don't express your real opinions.'
- Blogging as it has evolved has been very different from conventional reporting
- Some newsrooms are proceeding quickly but cautiously, calling in lawyers, hammering out guidelines and updating ethics codes to cover the uncharted world of blogging. Others are moving full-speed ahead on the assumption that the blog train left the station long ago and, give or take a few mistakes as the experiment unfolds, it's all going to work out just fine.
- There's an inevitable clash of values between a newspaper, which has a journalistic reputation and brand name to protect, and a swiftly changing medium that has grown in power and prestige precisely because it has flouted many of journalism's traditional rules.
- Blogs are supposed to be fun and freewheeling, filled with quick snippets written in a breezy, conversational voice. They tackle subjects both serious and esoteric and encourage an ongoing dialogue. The best newspaper blogs generate an avalanche of posts and comments from captivated readers, get linked to by other blogs and, ideally, drive more traffic to newspaper Web sites.
- There's an inherent tension between the value of speed in an online world and journalism's obligation to do thorough, accurate work

25 Nov 06

Yahoo's Classified Ad Vision

www.businessweek.com/...tc20061121_127232.htm - Preview

adsclassified business job local management manifesto media newspaper yahoo

This could bring a lot of the offline merchants into online advertising," says Sanderson. "Google, Yahoo, and eBay (EBAY) are national, there's no local presence, and to get the next big wave of growth you need a local presence.
U.S. online classifieds are growing at a rate of 30% a year and that local online advertising is expected to grow from $3.4 billion this year to $12.4 billion by 2010.
3 more annotations...
- Consider online job listing company Monster Worldwide (MNST), which in the most recent quarter posted sales of $285.9 million.
- Merrill Lynch (MER) analysts Lauren Fine and Justin Post wrote that the deals should "revitalize HotJobs, which has been losing share to Monster and Career Builder."
- "We're totally focused on creating the broadest array of ad offerings," said Decker. "We see this as very critical to the strategy of the company."

21 Nov 06

176 Newspapers to Form a Partnership With Yahoo - New York Times

www.nytimes.com/...20yahoo.html - Preview

ads media newspaper www yahoo

Yahoo executives emphasized the importance of the local and classified advertising market, which they said is expected to grow to $12.4 billion by 2010, from $3.4 billion this year.
Yahoo shares are down more than 30 percent this year.
12 more annotations...
- some 131 million users in the United States and 400 million worldwide
- Local newspapers have always felt that their core strength was their local content, and they have traditionally been very protective of it,” Mr. Morton said. “This reflects a change in that thinking, and the realization that newspapers need to change
- in stark contrast to the reception Microsoft got in the 1990s when it started its local Web service, Sidewalk. Microsoft sought the cooperation of local newspapers, but they refused. When Microsoft realized how expensive it would be to develop its own local content, it shut down the venture.
- Newspapers now fully recognize that the Internet is a threat, and this is a way for newspapers to try to preserve their franchise, with a partner that has huge online distribution
- That effort to form a network of newspaper Web sites and sell online ads spanned nine companies
- But the significance of the partnership, according to some newspaper executives, extends well beyond classified ads. They see the announcement as the most ambitious collective effort by the industry to deal with the Internet since the New Century Network of a decade ago.
- gives us the ability to monetize our content
- Yahoo, in turn, will make available local event listings, maps, search technology and other content and tools on the newspapers’ Web sites. Yahoo will also use its technology to help newspaper sell online ads.
- The deal could also help position the company as a willing partner for traditional media companies, an effective counterpunch to a deal its archrival, Google, signed with 50 papers a few weeks ago, and could help it capture a larger portion of the fragmented local advertising market.
- The agreement could also come at an opportune time for Yahoo, which is seeking to regain the confidence of investors and the luster it has lost with some marketers.
- the long-term goal of the alliance with Yahoo, according to one senior executive at a participating newspaper company, is to be able to have the content of these newspapers tagged and optimized for searching and indexing by Yahoo.
- Now the industry has religion about the Internet, based on what has happened to the business in recent years

06 Nov 06

默多克：报纸如何在数字时代生存- 金错刀

blog.sina.com.cn/...53bfd67a010006g7 - Preview

media newspaper 默多克

新生代获得新闻和信息的时间、方式和来源都发生了巨大的变化。
他们什么事情很重要。

他们希望新闻能按需出现，并且有实际用途。他们希望控制信息来源的媒体，而不是被控制。著名媒体评论家Jeff
Jarvis说得好：给以读者控制媒体的权力，他们就会好好利用它，否则，你就会失去读者。
3 more annotations...
- 对于技术层面的问题并不担心，我真正担心的是“文化转变”，传统编辑如何从“我们能不能报道这个故事”的惯有思路，转变为“有人愿意看这个故事吗？”。这意味着要真正从用户——即读者的角度出发，不光为读者提供内容，更要为读者服务。
- 博客们能带来宝贵的价值，拓宽报道的范围，提供新颖的视角，加深双方的关系，而博客们最终也会明白他们与记者、编辑之间的区别
- 他们还希望这些信息可以成为谈资，在一个更大的社区中和别人闲聊、辩论，结识对世界看法或异或同的新朋友。

Jackie 's Library tagged newspaper → View Popular

生果日報

女性新媒體BlogHer，洩露部落格另一賺錢大法 (Mr. 6)

USA Today social redesign - 92% don't like it - Don Dodge on The Next Big Thing

USAToday.com Goes Social, Sorta /Message

Quick guide to new USATODAY.com features - USATODAY.com

Newspapers See Success in Moving to Blogs - Micro Persuasion

Pay-per-view journalism - Rough Type: Nicholas Carr's Blog

British Newspapers Optimize for Google—and Pay Google, Just to Make Sure - paidContent.org: The Economics of Content

MediaPost Rates & Data

Newspaper Chain Goes Creative Commons: GateHouse Media Rolls CC Over 96 Newspaper Sites - PressThink

弹出窗口作怪网站流量疯狂飚升 - CNET科技资讯网

New York Times adds sharing tool

The NY Times & quest for page views » GigaOM

In Web Traffic Tallies, Intruders Can Say You Visited Them - New York Times

Help a San Jose Mercury News columnist blog « Scobleizer - Tech Geek Blogger

Advertising Goes Off the Radio

Blogging Between the Lines - American Journalism Review

Yahoo's Classified Ad Vision

176 Newspapers to Form a Partnership With Yahoo - New York Times

默多克：报纸如何在数字时代生存- 金错刀

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