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31 Jan 08

Bebo Launches 'Open Media' A New Vision for Social Media and Entertainment

  • a radical new vision for social media and entertainment that gives media companies free and open access to Bebo's 40 million users worldwide and the Bebo community free and open access to thousands of hours of premium entertainment content from some of the world's best known media brands.
  • Bebo's Open Media ushers in a new, legitimate way for people to explore and experience content on the Internet, and the way media owners promote, distribute and monetize their programming.
  • 12 more annotations...

Social networking site Bebo aligns itself with TV, film, and music companies | last100

  • By opening up our platform to media owners, who gain free access to our community while retaining control over their brand, their content, and their revenues, we are creating valuable new inventory for advertisers and a new business model for the entire media industry.”
  • Bebo already produces original content with “LonelyGirl 15″ spin-off “Kate Modern”, “Sofia’s Diary”, and “The Gap Year”
  • 2 more annotations...
29 Jan 08

GroupM: Ad Spend to Increase Nearly 7% to $479B in ‘08 - Marketing Charts

  • Additional info issued by GroupM includes forecast ad revenues for main marketing services - direct marketing, market research, public relations and sponsorship:
24 Jan 08

Younger Consumers Receptive to Advertising on User-Generated Content Sites (comScore Voices)

  • Well for starters, online advertisers have some opportunities right now to connect with consumers on UGC sites. They just need to be selective about which brands and products are most appropriate for the target audience on these sites.
24 Jun 07

女性新媒體BlogHer，洩露部落格另一賺錢大法 (Mr. 6)

  • 我們在這邊將3C類、網路類、投資類、政治類四大部落格的每日瀏覽頁數直接與CNN.com做比較，仍會發現非常大的落差，就算美國前十大部落格加起來應仍達不到一家主流媒體的到達率。
14 Mar 07

Packaged Goods Media vs. Conversational Media, Part One (Updated) - John Battelle's Searchblog

  • NBC, Viacom, Time Warner, and Newscorp - four of the largest Packaged Goods Media companies in the world
  • I think the moguls are thinking along these lines:
  • 3 more annotations...
15 Dec 06

Top mistakes made by new online publishers

  • Readers crave authoritative voices that can guide them through the information overload of modern life. You can be that voice. But you have to know your topic, and stick with it.
  • You might be new to publishing online, but your audience is not new to reading the Web. They've grown accustomed to interactivity. Sure, you must present yourself as an expert – you must *be* an expert to retain any long-term credibility online. But you must embrace your readers' collective expertise because part of your new job will be to draw out that superior knowledge that many of your readers have.
  • 8 more annotations...
04 Dec 06

The Future of Media (aka Please Take My RSS Feed) - A VC

  • So RSS content is not going to be used to send people to the web.  It's going to be consumed in the RSS medium
  • RSS is a new medium.  It's not like the web any more than the web was like print.  Remember back in the late 90s when the media execs tried to use the web to sell more papers?  It doesn't work.  Content wants to be consumed in the media its delivered in. 
  • 4 more annotations...
26 Nov 06

Commercial Break - Wired 14.12

  • Users, not marketers, control the dialog online, and never more so than when they're invited to contribute their own thoughts.
  • it led to a moment of truth.
19 Nov 06

Social Networks are the New Media » GigaOM

  • as Marshall McLuhan3 might say, “the people are the message” when it comes to social networks. So for any player who seeks to enter this industry and become the next social networking phenom, the key is to look at self-expression and social networks as a new medium and to view the audience itself as a new generation of “cultural products”.
  • Now, social networks are broadening the scope of cultural media to include “identity production”
  • 5 more annotations...

You, Me, and Dupree, but can I have the ads on the side? - Dealing_with_Darwin

  • The interests of readers, sellers, and publishers never quite align, but as long as the value proposition is strong enough to each constituency, the system is able to transcend its disconnects.
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