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12 Apr 08

Many Forms of Widget Monetization

www.web-strategist.com/...ny-forms-of-monetizing-widgets - Preview

widget monetize bizmodel aaa sns facebook brand ads ebiz

29 Feb 08

Why Social Ads Don’t Work - Bokardo

bokardo.com/...why-social-ads-dont-work - Preview

aaa facebook google monetize myspace search sns socialads

Advertisements live along a spectrum that goes from “irrelevant and distracting” to “relevant and interesting”.
Google wants super short time-per-visit and Facebook wants super long time-per-visit.
2 more annotations...
- It’s because the services support two completely different activities.
- I would bet that it all depends on the context of use within those properties.

05 Feb 08

MySpace Developer Platform Launches; Levels the Playing Field for App Builders

mashable.com/...ce-developer-platform-launches - Preview

aaa api monetize myspace open platform privacy sns widget

18 Jul 07

Web Site for Job Seekers Is Sold - New York Times

www.nytimes.com/...18bistro.html - Preview

bizmodel job jupiter monetize

Employers pay to post jobs on the site, which also offers premium content to users who pay subscription fees.
the site had 600,000 unique visitors, and many signed up for offerings like seminars and courses in freelance writing
1 more annotations...
- vertical online job board

24 Jun 07

女性新媒體BlogHer，洩露部落格另一賺錢大法 (Mr. 6)

mr6.cc/?p=924 - Preview

blog blogher community monetize newmedia newspaper vs whatis women

我們在這邊將3C類、網路類、投資類、政治類四大部落格的每日瀏覽頁數直接與CNN.com做比較，仍會發現非常大的落差，就算美國前十大部落格加起來應仍達不到一家主流媒體的到達率。

14 Mar 07

SXSW: Why Marketers Need To Work With People Media

www.readwriteweb.com/...sxsw_people_media.php - Preview

ads federatedmedia johnbattelle monetize optin publisher social socialmedia

the dirty little secret is that
those pages don't monetize nearly as well as many other pages - which are either
contextually rich (in some areas) or the direct result of a user request (such as
search). So the challenge is to figure out how to adequately compensate the individuals
behind 'people media'.
15% of ads on FM Publishing leveraged unique creative like
thi
1 more annotations...
- BoingBoing

06 Feb 07

Internet Boom in China Is Built on Virtual Fun - New York Times

www.nytimes.com/...05virtual.html - Preview

monetize qq q币 tecent virtualcurrency

the No. 1 priority for Internet users is entertainment; in the U.S., it’s information. That’s why Google is dominant in the U.S., but Tencent rules China.
the largest virtual park in China
3 more annotations...
- In the United States, roughly 70 percent of Internet users are over the age of 30; in China, it is the other way around — 70 percent of users here are under 30, according to the investment bank Morgan Stanley.
- In 2005 and 2006, we came up with a new strategy: ‘Online Lifestyle.’ ”
- more than 100 million users, or nearly 80 percent of the market

05 Feb 07

商业周刊：博客广告代理公司的生意经 - 新浪网

tech.sina.com.cn/...14031369974.shtml - Preview

ads blog federatedmedia johnbattelle monetize

04 Feb 07

LonelyGirl15 Creators on YouTube Revenue Share — The Daily Reel

www.thedailyreel.com/...ators-on-youtube-revenue-share - Preview

lonelygirl15 monetize youtube

Miles Beckett and Greg Goodfried, two of the three LG15 creators.
they likely can't pay users for uploading music videos or television shows. There are also a lot of issues with background music and other copyrighted materials that appear in the videos.
2 more annotations...
- The numbers we get on our videos rival popular cable television shows.
- YouTube's success is based entirely on the hard work and creativity of the community

05 Jan 07

For Social Networks, 2007 is about MONEY » GigaOM

gigaom.com/...l-networks-2007-is-about-money - Preview

monetize socialnetworking

people themselves are the platforms, capable of message amplification and network effects, and they should be treated as brand re-communicators, not just end-receivers.
In fact, it is my prediction⁴ that social networks will prove themselves to be the most effective brand c

ommunication
>
> platforms on the Internet.
6 more annotations...
- social networks are a new media for self-expression⁵ and communications⁶.
- So just don’t advertise at them, advertise with and through them.
- social networks are a
  >
  new media for self-expression
  >⁵ and communications⁶.
- improved methods of monetization yielding higher CPMs, must correspond with a reduction in the volume of ads.
- Scalability is key; therefore, automation is critical.
- are all key reference points for anyone seeking to optimize monetization within social networks

11 Dec 06

The De-Portalization of the Internet (aka What I Would Do If I Were Running Yahoo!) - A VC

avc.blogs.com/...the_deportaliza.html - Preview

adsense deportalization google monetize portal web2

What Adsense does is provide a revenue stream early on in the life of a new web service, long before the founders can focus on building their own monetization system. And that has led to a proliferation of high quality web services that do not ever need to end up on a portal.
start thinking about serving their audience wherever they are on the web
9 more annotations...
- They need to stop thinking about selling ads on Yahoo.com and start thinking about selling ads all over the web.
- they need to improve their search service
- On a de-portalized web, it all starts with search.
- hear of companies all the time that have 80 percent of their traffic coming from Google.
- And Yahoo! needs to get its YPN (Yahoo! Publisher Network) service in gear.
- Yahoo! also needs to start building properties that exist outside the Yahoo.com orbit
- They need to offer advertisers the ability to reach people when they are not on Yahoo!
- The portals continue to buy best of breed services like Flickr, but now they let the service continue to exist on the web with its own look and feel and URL structure.
- the moves that Yahoo! needs to make in order to leverage their considerable assets onto a de-portalized web.