media - Jackie on Diigo

31 Jan 08

a radical new vision for social media and entertainment that gives media companies free and open access to Bebo's 40 million users worldwide and the Bebo community free and open access to thousands of hours of premium entertainment content from some of the world's best known media brands.
Bebo's Open Media ushers in a new, legitimate way for people to explore and experience content on the Internet, and the way media owners promote, distribute and monetize their programming.
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- partners will not be charged for access to the platform and are able to distribute their content using their own video players, which can carry their own advertising and allow them to retain 100% of the related ad revenues.
- Open Media represents a significant departure from the focus of other social networks and offers a breakthrough business model for the entertainment industry.
- The spectrum of social networking is evolving beyond utilities and applications. Bebo is a 'Social Media Network' where culture and content come together and people use media and entertainment as a means of self-expression.
- By opening our platform to media owners, who gain free access to our community while retaining control over their brand, their content and their revenues, we are creating valuable new inventory for advertisers and a new business model for the entire media industry.
- Open Media creates an entirely new user experience for Bebo members with the introduction of the 'Personal Video Profile'.
- Open Media also makes it easier for Bebo users to find and share new forms of entertainment with friends.
- Open Media creates powerful connections between content and the Bebo community.
- Open Media takes advantage of the exploding popularity of rich media content online as well as the movement of advertising towards brand association with online content.
- Bebo's flexible architecture enables media companies to join Open Media on their own, without protracted licensing negotiations.
- Bebo's social networking capabilities allow media companies to more rapidly build audience and drive consumption.
- strategy of open, multi-partner non-exclusive syndication perfectly
- At a time when users can access content on any screen, anywhere and at the time of their choosin

Social networking site Bebo aligns itself with TV, film, and music companies | last100

www.last100.com/...th-tv-film-and-music-companies - Preview

aaa bebo data media newmedia open platform sns social

By opening up our platform to media owners, who gain free access to our community while retaining control over their brand, their content, and their revenues, we are creating valuable new inventory for advertisers and a new business model for the entire media industry.”
Bebo already produces original content with “LonelyGirl 15″ spin-off “Kate Modern”, “Sofia’s Diary”, and “The Gap Year”
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- Bebo wants to aggregate TV shows to improve the site’s “stickiness” and increase the value of its own advertising.
- Bebo’s new Open Media platform allows us to distribute our content and our marketing partners’ messages in an environment where consumers can quickly and easily share it with others and forge even deeper communities around the programming they love.”

29 Jan 08

GroupM: Ad Spend to Increase Nearly 7% to $479B in ‘08 - Marketing Charts

www.marketingcharts.com/...se-nearly-7-to-479b-in-08-3184 - Preview

ads chart data groupm marketing media newmedia tv www

Additional info issued by GroupM includes forecast ad revenues for main marketing services - direct marketing, market research, public relations and sponsorship:

15 Jan 08

从百度娱乐频道看百度内容策略(by 方军) - 思维的乐趣BLOG

www.mindmeters.com/showlog.asp - Preview

aggregator baidu content entertainment google media portal syndication vs

13 Jan 08

Has Gawker Jumped the Snark? - New York Times

www.nytimes.com/...13gawker.html - Preview

aaa community data gawker media news2 traffic

creative underclass
August 2003, the last month of the founding editor, Elizabeth Spiers

网络广告代理商的出路 - 宣亚数字影响力

digitalimpact.shunyagroup.com/...23.aspx - Preview

ads focus media wpp www

07 Apr 07

Your Guide to Online TV Guides: 10 Services Compared

www.readwriteweb.com/...uides_10_services_compared.php - Preview

comparison media tv web2 web2list

04 Apr 07

The State of Technorati, April 2007 - Sifry's Alerts

www.sifry.com/...000492.html - Preview

blog data graph media search technorati

As we continue to build out this report in coming quarters, we'll do our best to continually add new information - on video, on microformats, and more.
"State of the Live Web"
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- Today we are 44 people working from our offices in San Francisco and New York, there's another team of about 10 people working on our sister site Technorati Japan
- we've been at work building a sales and marketing function to meet increasing demand from brands and advertisers around how it is they, too, can enter the global conversation.
- eal-time keyword or blog search
- tagged media pages
- What we bring to the fore is social media
- Technorati is now very much a media company

14 Mar 07

Packaged Goods Media vs. Conversational Media, Part One (Updated) - John Battelle's Searchblog

battellemedia.com/...003160.php - Preview

comparison media newmedia

NBC, Viacom, Time Warner, and Newscorp - four of the largest Packaged Goods Media companies in the world
I think the moguls are thinking along these lines:
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- Things are different running interactive properties. Deeply, importantly, significantly different.
- Not the *interactive* company, mind you, but the company that owns the interactive products.
- Major media companies are realizing that their digital assets are far more valuable than they initially thought

05 Jan 07

Web2.0式失败路径：千万营销费盼不来现金流 - 新浪网

tech.sina.com.cn/...08121320230.shtml - Preview

adsclassified auction marketing media viralmarketing web2

A网站又相继推出了“圣诞、元旦免费寻宝”，联合SP的“都市竞拍”等
"<form class="yqin" method="post" action="http://www.iask.com/n"></form>病毒营销"
3 more annotations...
- “反向营销”
- “广告联盟”
- Web2.0模式容易拷贝，营销成本实际上成为决定胜败的重要因素

16 Dec 06

MediaPost Rates & Data

www.mediapostratesanddata.com/...welcome_light.asp - Preview

ads database directory magazine media newspaper price publisher radio websites

sumer Website Companies...

Reps...

15 Dec 06

Newspaper Chain Goes Creative Commons: GateHouse Media Rolls CC Over 96 Newspaper Sites - PressThink

journalism.nyu.edu/...newspaper_chain.html - Preview

blog cc media newspaper online site

user-generated content.
one of three actions
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- greater openness
- They’re words that creepy marketeers use. They imply something to be commodified, harvested, taken advantage of. They’re words I used to hear a lot while doing community consulting, and always by people who wanted to make, or save, a buck.”
- Three of the most successful efforts to wrap an online community around a traditional news organization websites have something in common: the news organizations that sponsored them are now software companies.
- Wicked Local currently uses a blog/community platform package created by Prospero Technologies.
- open source content management framework Zope
- This license is often called the “free advertising” license because it allows others to download your works and share them with others as long as they mention you and link back to you, but they can’t change them in any way or use them commercially.
- where commercial software was used to open up the site to user-submitted content, GateHouse is using the open-source web framework Zope as the backbone for the TownOnline operations
- GateHouse’s move towards open source, open licensing, and open conversations is the biggest experiment to date in whether a media company with open source ambitions can walk hand in hand with Wall Street.
- GateHouse, which went public in October, saw its stock rise 20 percent in the first day of trading: investors were clearly treating GateHouse like an internet stock, not a newspaper play
- Sharing content, letting non-professionals submit content, and connecting with a global network of open-source tinkerers reveal a picture of a firm that’s open to the wide world of the web.
- Kennedy worries that user-generated content may mean fewer newsroom job
- main objective is to move the sites firmly into the two=way web.
- Higher traffic, and higher search engine rankings build a site’s ability to make money on online ads.
- Getting a boost in traffic from weblogs may have an impact on online advertising revenue, and links from weblogs also have an impact on how high a site’s pages appear in search results from search engines such as Google.
- GateHouse’s decision to CC license its content may be a response to the cut-and-paste world of weblogs, which frequently quote and point to newspaper stories.
- This removes the middle man of asking, because now it’s explicitly stated that free non-commercial use is permitted
- For newspapers to give up copyright is a remarkable step

Top mistakes made by new online publishers

www.ojr.org/...061213niles - Preview

howto journalism journalist media newmedia online publisher publishing socialmedia

this thinking provides a convenient excuse for newspapers too cheap to pay for reporters with real world training in their beats
Focus instead on building a relationship with your readers that develops a useful publication, filled with engaging information that they will not want to do without.
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- The best publishers still filter automated agents from their unique visitor reports, but even if they do not, this statistic provides the best "apples-to-apples" metric for comparing website popularity.
- Make sure you have enough in the bank to support yourself for a few months while you get the site up and a community going.
- I see a common attribute: an independent writer who leads a strong community that generates hundreds, if not thousands, of pages of informative, compelling content.
- It's better to let success do the talking than being a boastful oaf before your project is even off the ground.
- Immunize yourself by either installing filtering software or requiring e-mail verified registration to submit content to your site. If something does slip through, delete it and forget it. Don't kill the patient to take out the disease.
- Writers who fail to do this invite suspicion that they are more interested in promoting (and protecting) their own point of view, instead of allowing their work to compete in the marketplace of ideas.
- You might be new to publishing online, but your audience is not new to reading the Web. They've grown accustomed to interactivity. Sure, you must present yourself as an expert – you must *be* an expert to retain any long-term credibility online. But you must embrace your readers' collective expertise because part of your new job will be to draw out that superior knowledge that many of your readers have.
- Readers crave authoritative voices that can guide them through the information overload of modern life. You can be that voice. But you have to know your topic, and stick with it.

The Evil Genius - A VC

avc.blogs.com/...the_evil_genius.html - Preview

blog gawker graph media nickdenton pageview traffic uv valleywag

November traffic was up almost 100% from October traffic and the way December is going, it's going to be up 50% from November. That's going from less than 500,000 page views in October to about 1.2mm page views in December (current course and speed).

14 Dec 06

What would radical transparency mean for Wired? (Part 1) - The Long Tail

www.longtail.com/...what_would_radi.html - Preview

media publishing

don't let your design interfere with web conventions
Screens range from high-resolution wide displays to handhelds
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- Even if readers do come to your site, the expectation is that the presentation will be a mix of HTML, AJAX, Flash multimedia and embedded third-party apps.

04 Dec 06

The Future of Media (aka Please Take My RSS Feed) - A VC

avc.blogs.com/...the_future_of_m.html - Preview

feeds media newmedia rss

And the posts must be shown in their entirety with any advertising and tracking tools that I decide to use in them. And I must be given attribution for my work.
Because in the last week I have gotten between five and ten requests to use my RSS feed in some sort of syndicated and mashed up RSS or web service. I've told all of them to go for it.
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- So the trick is to figure out how to monetize RSS right in the medium, not as a way to send traffic back to the web where it can be monetized with the traditional web techniques.
- The data is pretty clear about this. The publishers that put only an excerpt of their posts/stories in their feeds get pretty low click thru on those excerpts. Those that put the full post in get a lot more readership.
- RSS is a new medium. It's not like the web any more than the web was like print. Remember back in the late 90s when the media execs tried to use the web to sell more papers? It doesn't work. Content wants to be consumed in the media its delivered in.
- So RSS content is not going to be used to send people to the web. It's going to be consumed in the RSS medium

Everyone is a photo journalist » GigaOM

gigaom.com/...yahoo-reuters-cameraphones - Preview

data gartner journalist media mobile photo reuters yahoo

Photos will be used on many Yahoo properties including sports and entertainment sites.
cameraphone users will be able to go to You Witness News³ and upload their photos and videos, which will also appear on the Flickr site.
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- An ideal scenario will be a special upload tool, that is built right into the phone with one click upload ability.
- Reuters’ says it is not sure how, but it will pay for photos or videos that are selected for distribution to Reuters’ commercial user
- Yahoo will sell advertising on pages that will feature those photos
- According to Gartner, a technology research group, nearly 48% of the total phones sold worldwide in 2006 have a camera built into them. That’s about 460 million cameraphones. By 2010 this number will increase to a billion, or roughly 81% of the total phones sold, Gartner forecasts.

A Media Story - Logic+Emotion

darmano.typepad.com/...a_media_story.html - Preview

blog media newmedia vs

Blogademia - Logic+Emotion

darmano.typepad.com/...blogademia.html - Preview

blog marketing media newmedia vs

03 Dec 06

Blogging Between the Lines - American Journalism Review

www.ajr.org/Article.asp - Preview

blog media newspaper

Blogs are supposed to be fun and freewheeling, filled with quick snippets written in a breezy, conversational voice. They tackle subjects both serious and esoteric and encourage an ongoing dialogue. The best newspaper blogs generate an avalanche of posts and comments from captivated readers, get linked to by other blogs and, ideally, drive more traffic to newspaper Web sites.
There's an inevitable clash of values between a newspaper, which has a journalistic reputation and brand name to protect, and a swiftly changing medium that has grown in power and prestige precisely because it has flouted many of journalism's traditional rules.
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- Some newsrooms are proceeding quickly but cautiously, calling in lawyers, hammering out guidelines and updating ethics codes to cover the uncharted world of blogging. Others are moving full-speed ahead on the assumption that the blog train left the station long ago and, give or take a few mistakes as the experiment unfolds, it's all going to work out just fine.
- Blogging as it has evolved has been very different from conventional reporting
- Blogs are not intended to be objective. They are supposed to be opinionated, snarky and in your face — and that's not the way the mainstream media usually goes about reporting. The whole genre of blogging is very different. It's not fair for a news organization to say, 'We want you to blog, but by the way don't express your real opinions.'
- Among the numerous thorny issues: Should blogs rise to the same reporting and sourcing standards as content that appears in the print edition? What kind of tone and voice does a blog need to be effective — just how snarky can it be? Where does libel law fit into the picture? Should reader comments or user-generated content like photographs be edited or monitored? Should anonymous or pseudonymous posts be allowed? What's the newsroom's policy about linking to other blogs? How do newsrooms handle staffers who have personal blogs?
- In late August, the Poynter Institute sponsored an invitation-only seminar on the topic of online journalism standards, including blogging.
- There's an inherent tension between the value of speed in an online world and journalism's obligation to do thorough, accurate work
- Many newsrooms are struggling to establish blog guidelines or some kind of best practices cheat sheet.
- And there's this strong sense that the capacity of the Internet is limitless, but our resources are limited.
- "contribute and edit content appearing on the blogs, making sure the content meets The Chronicle's blogging standards (which this person will help formulate)
- But media lawyers stress that blogs should not be viewed uniformly. Some attorneys are wary of written guidelines because that could make it easier for a plaintiff in a libel suit to charge that the newspaper violated its own rules. There's also a strong sense that the handiwork of the typically plodding task-force process of hammering out ethics codes will be horrendously outdated by the time it emerges.
- the Dallas Morning News launched the nation's first editorial board blog at dallasmorningviews.beloblog.com.
- Editorial Page Editor Keven Ann Willey had outlined 10 reasons why the editorial page should take such an unusual step.
- One of the biggest questions facing newsrooms is how libel law applies to blogs.
- Leatherbury also warns that mainstream media blogs are likely to be more visible targets of libel lawsuits.
- media companies that have bloggers need to do a cost-benefit analysis.
- Though there was a lot of initial trepidation, it has caught on at the paper and among readers.
- Some staffers have taken to the new medium with gusto, blogging so madly that they began to slack on other responsibilities, Willey says. Others have had to be guided into the habit, grumbling that they don't know how to fit blogging into an already heavy workload.
- But most of the guidelines she's crafted (left) largely rely on common sense: Be brief and informal. Vary your topics. Don't write anything you wouldn't want your mother to read in the paper. Incorporate interesting, provocative reader e-mail. Be quick to correct yourself.
- Exercise special care in blogging about especially sensitive topics. Examples include religion, the Middle East, abortion, etc
- It's easy to overthink all of this stuff," says Smith. "But we can't get off the train and wait for lawyers and ethics to catch up. We'll make mistakes, and we might get sued, but this world is no more perilous than print.
- Still, Smith feels that blogging is a medium that newspapers should embrace, not fear. And while ethics discussions are healthy, the industry may be taking it all far too seriously.
- Another big challenge is time management. Smith says his reporters who blog find the instant feedback addictive
- The trickiest topic is how the newsroom should handle staffers who have personal blogs, which could embarrass the newspaper or express opinions about local officials or news developments that present a conflict of interest for reporters.
- The Spokesman-Review is updating its newsroom code of ethics and soon will introduce guidelines for staffers who blog.
- If you're going to stand on your island, you run the risk of having your business cut out from under you. You can retain your high ethical standards but not be in the business anymore. There's not a clear-cut option of doing it or not doing it. If you don't do it, you may not have an audience to have ethical standards for
- "Know that these topics can be exceptionally personal and emotional, and that because of this, opinions about them are prone to distortion and misunderstanding. If you believe that a particular string of commentary has gone on long enough as to exhaust its positive benefit to readers, move the blog onto another subject. If you have questions or concerns about a particular thread of commentary, discuss it directly with the colleague involved or consult the editor in charge."
- Besides the content created specifically for the newspaper's Web site, what are the rules when you hyperlink to blogs that are published elsewhere? Do those blogs have to follow the same ethical standards as the newspaper? Is the newspaper effectively endorsing another blog, or giving it tacit approval or legitimacy, simply by linking to it?
- Other thorny issues debated at the Poynter session involve how to handle community-generated content, which raises ethical questions that are unique to an online environment.
- urges editors to make sure that the person blogging on behalf of the paper has a working understanding of what is permissible and what is not
- Other issues were less clear-cut. How should papers handle links to other Web sites and blogs? When should editors intervene in blogs? What gets edited? In an era of dwindling resources, shrinking staffs and buyouts, few newsrooms have the time or the bodies to edit the avalanche of online content. It's a constant struggle just to edit and copy edit Web versions of stories and captions of photo slide shows. Editing blogs, with their constant updating and reader comments, adds another two-ton pile of work. As a result, most newspaper blogs are self-edited — a phenomenon that offers writers more freedom but fewer safeguards.
- At the August Poynter session, participants debated questions of credibility and accuracy, transparency and anonymity
- Over the past few days, some analysts have used this episode to portray the Web as a new frontier for newspapers, saying that it raises fresh and compelling ethical questions. Times editors don't see it that way. The Web makes it easier to conceal one's identity, and the tone of exchanges is often harsh. But the Web doesn't change the rules for Times journalists."
- "Employing pseudonyms constitutes deception and violates a central tenet of The Times' ethics guidelines: Staff members must not misrepresent themselves and must not conceal their affiliation with The Times. This rule applies equally to the newspaper and the Web world
- Determine up front what the purpose of the blog is. What is the blog trying to achieve? Knowing the purpose will help determine the guidelines. Don't be innovative for innovation's sake. And it's a good idea to have a written set of guidelines — they don't have to be overly legalistic or deflating.
- A few newspaper bloggers have run into trouble.
- It's the stuff that people talk about — and there's a good chance that reporters who didn't get the exit data directly are racing to the Drudge Report to see it. Cox notes that the juicy content is readily available on blogs — and that content is what drives traffic.

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