Jackie 's Library tagged howto → View Popular

Twitter gives you a fragmented experience of opinions, events, news, ideas and feedback largely because its structured to accommodate non-contextual usability
On the other hand, Twitter can be actively used as a tool to push out messages that capitalize on the attention you’re receiving from other users.
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- self-promotion and marketing. This involves active user engagement.
- Apart from its use as a info resource and publicity tool, Twitter is also a communication platform for individuals and their personal social networks.
- the simple aim of tracking and directing attention. Twitter allows you to monitor how influencers think or feel, you can also get into their attention zone via active networking.

29 Jan 08

8 Things You Can Do With Facebook | Fast Company

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24 Jan 08

MarketingSherpa: How to Use Widgets to Spread Your Message & Lift Donations 20.1%

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aaa bizmodel campaign case howto marketing myspace viralmarketing widget

如何让你的网站也支持OpenID（一） - 译言翻译

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howto openid

26 Jun 07

BBS、论坛、社区、SNS

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bbs community forum howto sns theory whatis

24 Jun 07

10 Worst AdWords Campaign Mistakes [Search Marketing]

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adwords google howto ppc seo

broad matches are usually less targeted than exact and phrase matches.

14 Mar 07

The Several Habits of Wildly Successful Twitter Users » Slacker Manager

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howto lifehacks twitter whatis

It seems…useless.
Some have called Twitter a form of microblogging

11 Mar 07

SXSW: World Domination via Collaboration

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collaboration community howto

First of all, you need
to understand the members and ask them what they want. Second, you need to make sure you
protect the community from spammers and trolls.
(1) Tactics and policies to build a community organically, and

(2) How to convince other individuals in your organization to actually spend time and
resources developing a community.

17 Jan 07

How to Tag and Categorize Your Content

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category howto tag technorati

15 Dec 06

Top mistakes made by new online publishers

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howto journalism journalist media newmedia online publisher publishing socialmedia

this thinking provides a convenient excuse for newspapers too cheap to pay for reporters with real world training in their beats
Focus instead on building a relationship with your readers that develops a useful publication, filled with engaging information that they will not want to do without.
8 more annotations...
- The best publishers still filter automated agents from their unique visitor reports, but even if they do not, this statistic provides the best "apples-to-apples" metric for comparing website popularity.
- Make sure you have enough in the bank to support yourself for a few months while you get the site up and a community going.
- I see a common attribute: an independent writer who leads a strong community that generates hundreds, if not thousands, of pages of informative, compelling content.
- It's better to let success do the talking than being a boastful oaf before your project is even off the ground.
- Writers who fail to do this invite suspicion that they are more interested in promoting (and protecting) their own point of view, instead of allowing their work to compete in the marketplace of ideas.
- You might be new to publishing online, but your audience is not new to reading the Web. They've grown accustomed to interactivity. Sure, you must present yourself as an expert – you must *be* an expert to retain any long-term credibility online. But you must embrace your readers' collective expertise because part of your new job will be to draw out that superior knowledge that many of your readers have.
- Readers crave authoritative voices that can guide them through the information overload of modern life. You can be that voice. But you have to know your topic, and stick with it.
- Immunize yourself by either installing filtering software or requiring e-mail verified registration to submit content to your site. If something does slip through, delete it and forget it. Don't kill the patient to take out the disease.

12 Dec 06

8 Simple Steps to Make a Page More "Local"

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howto local search seranking serp

Take advantage of internal linking opportunities with smart anchor text.
You can also use the long lost "Keywords" meta tag for this purpose, for those crawlers that still look at it.
3 more annotations...
- ocal SERPs use a different algorithm than the main SERPs – a location-based algorithm.
- Here are some thoughts on how to make your web site and web pages more local search-friendly:
- So if you're a small business that relies on local search traffic, it's a good idea to make sure search engine crawlers have a good sense of where you're located.

10 Dec 06

Help a San Jose Mercury News columnist blog « Scobleizer - Tech Geek Blogger

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blog howto journalist newspaper

07 Dec 06

Five Steps to Get Yahoo Back on Track

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business howto management reorg strategy yahoo

A redesign rolled out in May helped, but didn't go far enough.
ou can't immediately tell why Yahoo is the best at anything.
5 more annotations...
- suffers from too many cooks in the kitchen
- Yahoo's home page is a direct reflection of criticisms that the company tries to do too much—and that's why the company needs to simplify not just its look but the array of services themselves.
- To corral all those services into more coherent offerings, Yahoo needs to simplify its own organization, too.
- There's a huge overhead on each project, and nobody really owns each product.
- gets universal kudos for her openness and smarts, but it's unclear whether she has the operational expertise and advertising savvy that's needed.

04 Dec 06

Adding Meaning & Value to Information -- Final Presentation - How to Save the World

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03 Dec 06

Linkbaiting Service - Andy Hagans

www.andyhagans.com/link-baiting.php - Preview

howto linkbait whatis

Link baiting is really just a new term for viral marketing or viral link building.

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