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12 Mar 08

Hitwise Intelligence - Heather Dougherty - US: Facebook traffic declines – much ado about nothing?

  • the market share of visits has recently reached the highest points to date over the Christmas holidays (the week ending Dec. 29, 2007). However, for the week ending Feb 23, 2008, the market share of visits was down 27% from the peak.
  • this may be a seasonal trend related to the school year, since traffic increased during both Thanksgiving & Winter breaks to the levels similar to summer months.
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24 Jan 08

Just How Dominant Is MySpace? - eMarketer

  • Regardless of what data better reflects who is winning the social-networking race in the US, the real story is happening elsewhere
  • Mr. Schonfeld referred to global comScore data for November 2007 showing that Facebook had
    nearly caught up to MySpace
    with 93 million unique visitors worldwide compared with MySpace’s 105 million.
13 Dec 06

Google v. Yahoo! Predicting the Intercept - Bill Tancer - Hitwise US

  • the table below indicates the percent market share for each domain or sub-domain relative to the top 20 properties for both Google and Yahoo!
  • I decided to pull the chart below on market share of visits to the top twenty properties for both Google and Yahoo! to see what insight our data might provide on a potential intercept.
30 Nov 06

Visits To Black Friday Websites Up 167 Percent

  • the market share of US Internet visits for the top five Black Friday advertising websites increased 167 percent for the week ending November 11, 2006 versus the same week last year (November 12, 2005).
  • Consumers have clearly caught on to the idea of planning their Black Friday shopping by using the Black Friday websites to find the best deals for holiday gifts," said LeeAnn Prescott, research director, Hitwise. "These sites provide a highly desirable service to consumers and retailers should take note of the impact of Black Friday websites as a source of traffic
29 Nov 06

Black Friday Searches up 462% Over Last Year - LeeAnn Prescott - Hitwise US

  • Shoppers now expect to know, far in advance, what deals to expect on Black Friday, and they know where to find that information.
  • It's no wonder then that last year, a teenager from San Jose made headlines when he obtained leaked copies of the Black Friday circulars in advance and posted the sale items on his website, BFads.net. The site reached a rank of 44 among all Shopping & Classifieds sites for the week ending 11/26/05. This year, it reached a rank of 31 during the week ending 11/25/06, and four other Black Friday sites achieved rankings in the top 300 Shopping & Classifieds sites last week.

Charting Answers - Bill Tancer - Hitwise US

  • At present, Yahoo! Answers is over 50x the market share (in visits) of the new Live QnA and 24x of Google Anwers.

Cyber Monday - Up 13.3% from 2005 - Bill Tancer - Hitwise US

  • One of the theories that we've subscribed to as to why Thanksgiving Day continues to be the busiest day for retail traffic in market share of visits is that consumers use the Internet to research Black Friday sales the day before venturing out to bricks and mortar stores.
26 Nov 06

PhotoBucket Leads Photo Sharing Sites; Flickr at #6 - LeeAnn Prescott - Hitwise US

  • The data reported in my blog is from our sample of 10 million US internet users. We report in market share of visits, which is a different metric than unique visitors.

Wikipedia and Academic Research - LeeAnn Prescott - Hitwise US

  • Search engines were responsible for 69% of Wikipedia's upstream traffic, and the majority of that traffic comes from organic search results on Google and Yahoo! Search. Clearly Wikipedia's content structure and internal linking strategy have helped grow its traffic.
  • What you'll notice upon closer examination is that Wikipedia's traffic is tied to the academic school year.
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