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12 Mar 08

Hitwise Intelligence - Heather Dougherty - US: Facebook traffic declines – much ado about nothing?

  • the market share of visits has recently reached the highest points to date over the Christmas holidays (the week ending Dec. 29, 2007). However, for the week ending Feb 23, 2008, the market share of visits was down 27% from the peak.
  • this may be a seasonal trend related to the school year, since traffic increased during both Thanksgiving & Winter breaks to the levels similar to summer months.
  • 3 more annotations...
30 Jan 08

14 million people interacted with Facebook Applications in August

  • The chart is a visual representation of the Activities that the Facebook community used in August. The size of each circle represents the share of total Facebook visitors who are involved in each activity, and the shade of color represents intensity of use (based on both visits per month and time per visit). For each activity, the number of monthly visitors, total number of visits and time spent during each visit is listed within each activity’s circle.
24 Jan 08

Younger Consumers Receptive to Advertising on User-Generated Content Sites (comScore Voices)

  • Well for starters, online advertisers have some opportunities right now to connect with consumers on UGC sites. They just need to be selective about which brands and products are most appropriate for the target audience on these sites.

Display Advertising on MySpace and Facebook (comScore Voices)

  • this is a more accurate approach to measuring the number and types of ads delivered on sites than the spidering approach favored by other research companies because spiders miss much of the targeted ads that sites deliver today.
  • MySpace is far more developed as an advertising platform than Facebook – along a variety of dimensions.
04 Apr 07

The State of Technorati, April 2007 - Sifry's Alerts

  • As we continue to build out this report in coming quarters, we'll do our best to continually add new information - on video, on microformats, and more.
  • "State of the Live Web"
  • 6 more annotations...
11 Mar 07

SXSW: Web App Autopsy

  • For example,
    it is interesting that Wufoo and Feedburner have a lower conversion rate to the free
    services than BlinkSale - even though BlinkSale asks more questions during the
    registration process.
  • It was noted that RegOnline has the highest organic result
    for the search term 'Online Registration' in Google - so this may have something to do
    with the poor conversion rate to free accounts. As you'll see in the slides (you have
    downloaded them right?!), RegOnline also has the highest revenue per customer by
    an order of magnitude.
18 Jan 07

Trendwatching - Wired Or Tired In The Blogosphere

  • BlogPulse shows you the trend as number of
    mentions relative to all blog posts. It is likely to be the number of posts mentioning
    the term divided by the total number of posts that day. The fact that this is a relative
    number is a good thing, because it allows us to distinguish the growth due to rising
    number of blog posts, from the growth due to popularity.
  • it appears that Nielsen's data is normalized and hence more accurate (assuming there
    are no bugs).
16 Dec 06

Blog Archive Growth of Second Life Community and Economy « Official Linden Blog

  • The LindeX is a virtual user-to-user currency market in which Residents can buy and sell Linden Dollars (L$) – the virtual currency of Second Life.
  • Basically, this means that Linden dollars are cycling through the economy about 2.2 times each month.

By Some Measures, Blogging May Be Peaking - Micro Persuasion

  • blogs continue to remain extremely influential.
  • blogging's impact in shaping how the media covers news
  • 2 more annotations...
15 Dec 06

The Evil Genius - A VC

  • November traffic was up almost 100% from October traffic and the way December is going, it's going to be up 50% from November. That's going from less than 500,000 page views in October to about 1.2mm page views in December (current course and speed).
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