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31 Mar 08

Week in review: Social media open for business | Tech News on ZDNet

  • In what CNET News.com reporter Caroline McCarthy termed "the Justice League of social media
  • to ensure the neutrality and longevity of OpenSocial as an open, community-governed specification for building social applications across the Web.
29 Feb 08

The danger of social markers made public (more on the Social Graph API) - Bokardo

  • The counter-argument is that all this data is available anyway, and that by making it more visible, we raise people’s awareness and ultimately their behavior.
  • If you choose to make it public, you can choose to mark up your information as XFN (or other supported formats) or not.
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Why Social Ads Don’t Work - Bokardo

  • Advertisements live along a spectrum that goes from “irrelevant and distracting” to “relevant and interesting”.
  • Google wants super short time-per-visit and Facebook wants super long time-per-visit.
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Why I’m excited about the Google Social Graph API - Bokardo

  • The Social Graph API helps solve this “silos of information” problem by allowing people to write software that understands who your friends are. It does this by reading your web site or blog and making connections between the social profiles you have across the web.
  • So that’s the big reason why I’m excited by the Social Graph API: it helps to solve a real tough problem brought on by the proliferation of social networks.
  • 3 more annotations...
05 Feb 08

Slow-Going For Social Net Ad Revenues; Will MSFT+YHOO Spur It? | paidContent.org

  • Highlighting the fact that even the big names are not seeing revenue growth commensurate with social networks’ usage is not necessarily an indictment of these companies strategies, but more a matter sign of timing and the evolution of social net sites. At the moment, social net advertising is still pretty small compared to other online ad formats such as display and search.

Google Gets Back into MySpace

  • MySpace.com is a widely acknowledged leader in user-generated content and incorporating search and advertising furthers our mission of making the world’s information universally accessible and useful.
  • distribute video content and ads via its extensive AdSense network.
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