Jackie 's Library tagged forrester → View Popular

15 Dec 06

Apple's stock declined by 3 per cent
it reveals that the public's appetite for shopping such digital download sites is tepid and spasmodic.
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- Neilsen Soundscan data which show three quarters of flat and declining sales at digital download sites across the board
- The figures revealed enormous growth up to January 2006 - but bad news for the next six months. Sales had fallen 65 per cent, a much larger drop than the seasonal fall (39 per cent) of 2005.
- Forrester published a study of 27 months of data gleaned from credit card transactions at the iTunes store.

14 Dec 06

“People buy a certain number of songs, and then they stop.”
That ratio has recently crept up to roughly 22 to 1, as 1.5 billion songs have been sold. The figures were compiled from public statements by Apple.
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- iPods helping to sell iTunes and iTunes helping to sell iPods.

65 percent monthly drop in iTunes sales
Bernoff’s finding that the number of transactions after January dropped by 58 percent and the amount dropped, too.
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- the number of transactions rose from two per household to nearly 17 by January 2006 and the average purchase doubled to just under $7
- iPod owners are not major iTunes buyers. They tend to rely on their own libraries or other sources to fill their iPods.
- most transactions are small
- “trends for uniques and time spent is actually positive for Yahoo.”
- we would avoid making any investment decisions based on just a few data points
- But UBS analyst Ben Schachter raises a couple of important issues: Yahoo’s previous warning that page views will decline as Ajax use grows along with the more important question of accuracy

Since iPods went on sale, people are consistently buying about 20 iTunes per iPod. There's been a small uptick to 23 lately, but that's it.

Apple is extremely stingy with information about their business and public comment.
iTunes is just a way to make that experience better
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- iTunes sales are leveling off, the Journal did an article about it last Friday with data from Soundscan. Apple is not in trouble
- At this point I was trying to get people off the "65% drop" idea and onto some of the more interesting ideas in the report, with mixed success.
- iTunes sales are not collapsing. Our credit card transaction data shows a real drop between the January post-holiday peak and the rest of the year, but with the number of transactions we counted it's simply not possible to draw this conclusion . . . as we pointed out in the report. But that point was just too subtle to get into these articles.

07 Dec 06

Click-to-call advertising, offered by eBay (EBAY) and others, also has the potential to bring more local advertising dollars online, away from the local radio station
radio share losses may accelerate as online advertising becomes more diverse and easier to develop
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- eMarketer study
- he New York research firm
- Pew Research Center
- Forrester Research

02 Dec 06

both the availability of podcasts and the increase in people buying digital media players capable of serving podcasts will increase interest in them.
Researchers at the Diffusion Group forecast that 11.4 million Americans will tune into podcasts by the end of this year and 21.7 million Americans—or about 10% of those using the Internet—will download an episode in 2007.
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- McCrery isn't alone in holding out optimism that podcasts will eventually become mainstream.
- Estimates of the number of podcasts range from 30,000 to more than 60,000, depending on the research firm and how narrowly it defines podcast.
- Some firms maintain that podcasts must be made for the Internet, be able to be downloaded to a portable media player, and be available for subscription through an RSS feed or other syndication device. Others say that syndication via the Internet is enough.
- How long they will be the exception depends on whom you ask.
- Mark McCrery, Podtrac's co-founder and CEO, works with podcasters, such as the group that produces "This Week in Tech" and the guys behind "Ask a Ninja." Those, he points out, have established audiences who tune in regularly.
- while people are becoming more comfortable watching or listening to programs on their computer, they are far from tuning in with any regularity.
- A March study by Forrester Research (FORR) came to a similar conclusion