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25 Mar 08
Social Network Ad Spend to Grow 70% in ‘08, Surpass $1.5B - Marketing Charts
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“In 2007, 37% of the US adult internet population and 70% of teens used online social networking at least once a month,” Williamson said.
That’s about 56.9 million adults [age 18+] and 13.6 million teens [age 12-17].
24 Jan 08
Just How Dominant Is MySpace? - eMarketer
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Regardless of what data better reflects who is winning the social-networking race in the US, the real story is happening elsewhere
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Mr. Schonfeld referred to global comScore data for November 2007 showing that Facebook had
nearly caught up to MySpace
with 93 million unique visitors worldwide compared with MySpace’s 105 million.
16 Jul 07
Online Video Ads: Just Wait
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Even at $4.3 billion, spending on video ads would account for just $1 of every $10 of Internet advertising.
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Television advertising is expected to top $46.3 billion in 2011
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10 Dec 06
YouTube makes the move on TV's "old rich people"
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the group of people who watch YouTube videos the most
are the 35-64 group, at 54.5 percent. In contrast, people aged from 2-34 comprise 41.3 percent of YouTube viewers, with the 25-34 subgroup comprising 19.1 percent of the total.
Kids aged 12-17 made up only 12.6 percent of the total. -
Nielsen/Netratings found that 55 percent of YouTube users were between the ages of 35 to 64. C
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07 Dec 06
Advertising Goes Off the Radio
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Click-to-call advertising, offered by eBay (EBAY) and others, also has the potential to bring more local advertising dollars online, away from the local radio station
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radio share losses may accelerate as online advertising becomes more diverse and easier to develop
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02 Dec 06
Spam, Spam, Spam! - eMarketer.com
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It is less costly to launch an attack because of the widespread availability of bot nets, and there are real economic returns for phishing-related spam.
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IronPort analysts cited two reasons for the increase: one, more types of spam, and two, an increase in the number of "bot" networks that deliver spam. Together they account for a record crush of unsolicited commercial e-mail.
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Trust Has Value in E-Commerce - eMarketer.com
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online commerce (including online banking, online payments and online shopping)
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The research firm estimates the financial cost of this mistrust in the sector is approximately $2 billion in 2006. Gartner estimates that $913 million in 2006 e-commerce sales is lost because of security concerns among online shoppers. Another $1 billion is lost because of shoppers who refuse to shop online due to security concerns
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24 Nov 06
Online Retailers Face Four-Second Barrier - eMarketer.com
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poor site performance ranked second only to high product prices and shipping costs as leading factors for dissatisfaction among online shoppers.
Beware the Hooks: Phishing Has Doubled - eMarketer.com
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Cyber-criminals are starting to shift away from attacking online banks directly, and they are leveraging less conventional brands and/or using hard to detect social engineering methods to reap financial gains,
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Much of that drop is due to changing tactics on the behalf of phishers. Phishing e-mails are impersonating banks less often, and other brands, such as PayPal and eBay, more.
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Nonstop Growth for Online Travel - eMarketer.com
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higher fares and an increase in the number of people flying are driving total air revenues to $138 billion in 2006, with $49 billion spent online, and forecasts that that figure will grow to $72 billion in 2011.
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Hotels are also seeing — and will continue to see — a shift to online sales as more travelers migrate from making reservations by phone to online, particularly the hotels' own Web sites.
23 Nov 06
Pay-Per-Click Not-So-Easy - eMarketer.com
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Even though ROI is the primary measure of success for PPC campaigns, 27% of the marketing executives said they did not know how their cost of conversion compared with the total dollar value of each sale.
Over 50% of Vacations Now Planned Online - eMarketer.com
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Now, you can book your own hotel, plane ticket, rental car — all without leaving your home, and you probably save money, too.
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As in a number of other industries, people are using the Internet to take control of things they used to have to rely on other people for
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