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25 Mar 08

Social Network Ad Spend to Grow 70% in ‘08, Surpass $1.5B - Marketing Charts

  • “In 2007, 37% of the US adult internet population and 70% of teens used online social networking at least once a month,” Williamson said.


    That’s about 56.9 million adults [age 18+] and 13.6 million teens [age 12-17].

15 Mar 08

Sandra Hanchard - Asia Pacific: Social Graph – Implications for Marketers - Hitwise Intelligence

  • After visiting Facebook or Bebo, most users are likely to visit MySpace.
  • Bebo received 2% of downstream traffic from MySpace, compared to 1% from Facebook. This indicates that MySpace and Bebo users could have stronger network 'affinities', with users influencing migratory behaviour across both networks.
12 Mar 08

February Top Social Networks - Make way for the new guys

  • The table below shows the top social networks in February 2008, ranked by monthly visits. This ranking factors in both total audience size, and also intensity of use.

Hitwise Intelligence - Heather Dougherty - US: Facebook traffic declines – much ado about nothing?

  • the market share of visits has recently reached the highest points to date over the Christmas holidays (the week ending Dec. 29, 2007). However, for the week ending Feb 23, 2008, the market share of visits was down 27% from the peak.
  • this may be a seasonal trend related to the school year, since traffic increased during both Thanksgiving & Winter breaks to the levels similar to summer months.
  • 3 more annotations...
10 Mar 08

Facebook Is Extending Its Network to Blood Donations - New York Times

  • ate in 2006, when its founders decided to throw open the network to anyone interested, Facebook said it had 10 million active users. Today, according to the company, it has more than 65 million, and people 35 and older are its fastest-growing group.
  • We were reacting to our sense that most of what was on Facebook was too academic or frivolous
27 Feb 08

Interactive Advertising Revenues to Reach US$147 Billion Globally by 2012, According to The Kelsey Group’s Annual Forecast - The Kelsey Group

  • Interactive advertising, which comprises search
    (including local search), display advertising, classifieds and other
    interactive ad products
  • directional advertising, which comprises
    local search, print Yellow Pages and Internet Yellow Pages (IYP)
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