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28 Jan 08

Widgets Reach 178 Million Users Worldwide - Marketing Charts

  • Third-party audience measurement is critical to the emerging widget economy
  • Measuring and understanding the widget universe is an important first step in enabling publishers and advertisers to fully realize the benefits of the burgeoning distributed Web.
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Social Network Sites an Attractive Venue for Retail Advertising - Marketing Charts

  • More than 95% of heavy social networkers visited retail sites in August
  • Those retail categories consisted of those featuring entertainment (music, tickets, books and movies), fashion (apparel, jewelry/luxury goods/accessories), and retail technology (consumer electronics, computer software and hardware).
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24 Jan 08

Younger Consumers Receptive to Advertising on User-Generated Content Sites (comScore Voices)

  • Well for starters, online advertisers have some opportunities right now to connect with consumers on UGC sites. They just need to be selective about which brands and products are most appropriate for the target audience on these sites.

Display Advertising on MySpace and Facebook (comScore Voices)

  • this is a more accurate approach to measuring the number and types of ads delivered on sites than the spidering approach favored by other research companies because spiders miss much of the targeted ads that sites deliver today.
  • MySpace is far more developed as an advertising platform than Facebook – along a variety of dimensions.

Just How Dominant Is MySpace? - eMarketer

  • Regardless of what data better reflects who is winning the social-networking race in the US, the real story is happening elsewhere
  • Mr. Schonfeld referred to global comScore data for November 2007 showing that Facebook had
    nearly caught up to MySpace
    with 93 million unique visitors worldwide compared with MySpace’s 105 million.
19 Jan 08

Slide: Max Levchin's Next Act

  • Slide got its start in 2005 building software widgets for News Corp.'s (NWS) MySpace and other social networks.
  • Slide and other widget makers got their big break in May, when Facebook opened its pages to third-party applications
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