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18 Feb 08

Where The Buys Are: Ads Live On Pages (comScore Voices)

  • There are a lot of things that can affect a site's UV demographic composition; one of them is search.
  • A better gauge of a Web entity's user profile would be to look at the composition of PVs, because heavy users will drive PVs and tend to counteract the diluting impact on the core target that a UV metric can have.
  • 2 more annotations...
16 Jul 07

Ask.com: Today's Google Free Alternative

  • With Ask's ExpertRank, when you do a search, they examine the linkage
    patterns only within the documents that matched the words and concepts you
    searched for originally. Then they look at the linkage within this group, as
    part of the ranking process
  • The idea is that they don't count links from
    documents that are off-topic
  • 7 more annotations...
14 Mar 07

Packaged Goods Media vs. Conversational Media, Part One (Updated) - John Battelle's Searchblog

  • Major media companies are realizing that their digital assets are far more valuable than they initially thought
  • NBC, Viacom, Time Warner, and Newscorp - four of the largest Packaged Goods Media companies in the world
  • 3 more annotations...
11 Mar 07

SXSW: Web App Autopsy

  • For example,
    it is interesting that Wufoo and Feedburner have a lower conversion rate to the free
    services than BlinkSale - even though BlinkSale asks more questions during the
    registration process.
  • It was noted that RegOnline has the highest organic result
    for the search term 'Online Registration' in Google - so this may have something to do
    with the poor conversion rate to free accounts. As you'll see in the slides (you have
    downloaded them right?!), RegOnline also has the highest revenue per customer by
    an order of magnitude.
18 Jan 07

Trendwatching - Wired Or Tired In The Blogosphere

  • BlogPulse shows you the trend as number of
    mentions relative to all blog posts. It is likely to be the number of posts mentioning
    the term divided by the total number of posts that day. The fact that this is a relative
    number is a good thing, because it allows us to distinguish the growth due to rising
    number of blog posts, from the growth due to popularity.
  • it appears that Nielsen's data is normalized and hence more accurate (assuming there
    are no bugs).
04 Jan 07

OpenID and the Identity Systems of Yahoo, Google & MSN


  • it is used only to add comments and not create a fully functional account.
  • version 2.0 which has greater stability and
    will get better media coverage.
  • 5 more annotations...
25 Dec 06

Google Passes Yahoo in Tally of Visitors - New York Times

  • reflecting Google’s growing popularity outside the United States. Yahoo, based in Sunnyvale, Calif., is still the most-visited site within the United States
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