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25 Mar 08

Social Network Ad Spend to Grow 70% in ‘08, Surpass $1.5B - Marketing Charts

  • “In 2007, 37% of the US adult internet population and 70% of teens used online social networking at least once a month,” Williamson said.


    That’s about 56.9 million adults [age 18+] and 13.6 million teens [age 12-17].

12 Mar 08

February Top Social Networks - Make way for the new guys

  • The table below shows the top social networks in February 2008, ranked by monthly visits. This ranking factors in both total audience size, and also intensity of use.
01 Feb 08

Behaviorally Targeted Online Ads Get Better Reception than Contextual - Marketing Charts

  • “Due to the level of consumers’ online activity, marketers have to maximize a limited opportunity to move consumers through the purchase funnel,
  • Behaviorally targeted ads fare better among both high- and low-online spenders
  • 1 more annotations...
29 Jan 08

GroupM: Ad Spend to Increase Nearly 7% to $479B in ‘08 - Marketing Charts

  • Additional info issued by GroupM includes forecast ad revenues for main marketing services - direct marketing, market research, public relations and sponsorship:
28 Jan 08

Widgets Reach 178 Million Users Worldwide - Marketing Charts

  • Third-party audience measurement is critical to the emerging widget economy
  • Measuring and understanding the widget universe is an important first step in enabling publishers and advertisers to fully realize the benefits of the burgeoning distributed Web.
  • 1 more annotations...

Social Network Sites an Attractive Venue for Retail Advertising - Marketing Charts

  • More than 95% of heavy social networkers visited retail sites in August
  • Those retail categories consisted of those featuring entertainment (music, tickets, books and movies), fashion (apparel, jewelry/luxury goods/accessories), and retail technology (consumer electronics, computer software and hardware).
  • 1 more annotations...

Facebook and Bebo Double-Team MySpace in UK - Marketing Charts

  • according to a Nielsen/NetRatings study of  how MySpace, Facebook and Bebo are performing in the UK in terms of growth, global popularity and the degree to which they share audiences.
  • MySpace does trail the other two when it comes to user engagement.
  • 1 more annotations...
27 Jan 08

“Top Friends” Ranks as Most Engaged Facebook Application Among U.S. Internet Users in November 2007, According to comScore Widget Metrix

  • Measurement of Facebook applications requires that a user
    actively engage with the application, different from the reporting of other
    widgets, which are measured in terms of views or exposures.
  • “The
    widget space is rapidly evolving, and we are continuing to add various widget
    file types into our definition to provide the most accurate and comprehensive
    reporting in the marketplace
  • 2 more annotations...
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