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26 Mar 08

ESPN Turns Off Ad Nets

  • Of course, there's a reason that online ad networks, which rose to prominence in the late 1990s by aggregating inventory across thousands of smaller Web sites, are playing a bigger role in Web publishing. Most large sites are swimming in avails they can't sell. Insiders estimate that a range between 20 percent and as much as 70 percent of inventory can go unsold at a given time. Thus, ad networks offer a monetization alternative.
25 Mar 08

Social Network Ad Spend to Grow 70% in ‘08, Surpass $1.5B - Marketing Charts

  • “In 2007, 37% of the US adult internet population and 70% of teens used online social networking at least once a month,” Williamson said.


    That’s about 56.9 million adults [age 18+] and 13.6 million teens [age 12-17].

11 Mar 08

Facebook CEO's Keynote Turns Into a Mess in Texas - Advertising Age - Digital

  • He passed along stories he'd heard about Facebook connections helping bring Western cultural influence to students of fundamentalist Islam in Lebanon and uniting people in Colombia against FARC, a marxist guerilla group in the country classified by some nations as a terrorist group. He also talked about a system that will reward users for posting relevant items other people find useful and limit those who send unpopular items. And he addressed the failures of Beacon, a feature that published online shopping information and endorsements to your friends
    when you purchased, say, movie tickets with a partner site.
10 Mar 08

Gigya helps widget companies spread across web, track advertising » VentureBeat

  • offers ad-monitoring technology
  • Gigya helps companies make widgets
  • 3 more annotations...
27 Feb 08

Interactive Advertising Revenues to Reach US$147 Billion Globally by 2012, According to The Kelsey Group’s Annual Forecast - The Kelsey Group

  • Interactive advertising, which comprises search
    (including local search), display advertising, classifieds and other
    interactive ad products
  • directional advertising, which comprises
    local search, print Yellow Pages and Internet Yellow Pages (IYP)
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