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Five Steps to Finding ROI at Amy Sample Ward’s Version of NPTech
1. what problem are you looking to solve; 2. what strategy do you propose in order to solve the problem; 3. what benefits might execution of this strategy yield? 4. What are the core values you want to see realized? 5. ROI - how will you measure success.
Voce Nation » Are You Developing a Social Media Monitoring & Engagement Strategy?
"very few companies actually have a fully baked social media monitoring and “engagement” strategy. I think part of the problem is that for too long now, too many companies have just wanted to get their arms around the conversation discovery challenge, and
OnTheCommons.org » The Commons as a New Sector of Value-Creation
"It’s time to recognize and protect the distinctive wealth generated by online commons." Cool.
Jayne Cravens: On Volunteerism & Volunteer Management
"For its first eight years, the focus of the Coyote Communications web site was exclusively on computer and Internet technology tips for mission-based (nonprofit, non-governmental, civil society and public agencies) organizations. But the focus of my prof
Pipes from Dawn Foster
I'm somewhat in awe of Dawn Foster's mastery of Pipes for reputation monitoring. Click, clone, tweak to fit your own tasks, and you're ready to go.
Seth's Blog: A shortage of digital coaches
A year-old post, but still entirely apt: "Here are three things that are true: 1. Digital technology, especially computers and cell phones, can dramatically increase productivity. 2. More and more users of digital technology are small firms or individuals
Scaling Web 2.0 Momentum: Preparing to Sell Your Case to Organizational Stakeholders | NTEN: The Nonprofit Technology Network
This is good, but is missing a catalytic element -- identify early adopters within your org who are eager for change. At the same time you're working for buy-in from the top, you need a bottom-up movement of people who are tinkering with the social web al
Poynter Online - New York Times' Policy on Facebook and Other Social Networking Sites
Thoughtful, simple internal policy memo from NYT editorial management to staff, explaining what's okay and what's not with respect to Times staffers' use of socnets. Easily adaptable to other contexts, such as 501c3 orgs.
Web Ink Now: The US Air Force: Armed with social media
The Air Force's Emerging Technology team is doing fantastic work developing best practices for the service with respect to the social web. Who'd a thunk?
Using Twitter as Your Focus Group - Advertising Age - DigitalNext
Interesting: "Recently we ran a series of banner campaigns supporting new products being launched by one of our CPG clients. While the client was launching multiple products, not all of them were being promoted through advertising.
Shortly after launch o
The 22 Step Social Media Marketing Plan
"Over the past couple of months, I’ve been curating a list of social media marketing examples. The list started with 100 examples (including 35+ from Mashable) and has since tripled in size with the participation of over a hundred contributors with examp
Top 10 Reputation Tracking Tools Worth Paying For
Some of these are out of reach for all but large corps, but all are still worth investigating if only for the insight you'll gain into what needs to be monitored and how these innovative services are doing it.
The State Of The Twittersphere (HubSpot Edition)
"70% of Twitter users joined in 2008; 20% of Twitter users have joined in the past 60 days; the average user has been on Twitter 275 days. So it is pretty much all newbies, and mainstream adoption is just getting started."
The 2008 Social Network Analysis Report - Geographic - Demographic and Traffic Data Revealed
Real value in this Ignite report's comparative window on traffic to a large number of social networks.
PR 2.0: The State of Social Media 2008
Pretty good big-picture summary from Brian Solis.
Fear Kills Businesses, Dead
Great post from Brian Solis about finding opportunity amid these lean times. All the qualities that have attracted me to social web are doubly relevant.
Web Strategy (Advanced): Applying a Social Computing Strategy to the entire Product Lifecycle
Published more than a year ago, but still one of the best summaries/schematics I've seen of how a mature, fully realized strategy for community engagement looks.
Poynter Online - E-Media Tidbits - Responsible Tweeting: Mumbai Provides Teachable Moment
Amy Gahran: "I saw many people on Twitter reporting that the Indian police or government had asked Twitter users to please stop reporting on police and military operations related to the attacks.
That struck me as odd. I've heard police and military make
Dell Ideastorm - Community involvement - SlideShare
This is a stellar presentation -- tells the story of what drove Dell to intense innovation around customer engagement, describes some similar efforts by other companies, and provides some takeaways for decisionmakers re whether this sort of thing could wo
My Starbucks Idea
Starbucks' crowd-powered customer-feedback site, built on SalesForce Ideas app. Like a suggestion box on steroids; very successful, and frequently cited as case study.
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