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Five Steps to Finding ROI at Amy Sample Ward’s Version of NPTech
1. what problem are you looking to solve; 2. what strategy do you propose in order to solve the problem; 3. what benefits might execution of this strategy yield? 4. What are the core values you want to see realized? 5. ROI - how will you measure success.
Yoast - Tweaking Websites
"You will find everything you need to optimize your website or WordPress blog here, from plugins to code examples. And we will also help to analyze whether your improvements are paying off!"
Broken Social Media: 5 Anti-Social Sites vs Alternatives | adtech ile reklam 2.0 dönemi başlıyor ve Trkycmhrytllbtpydrklcktr r10.net seo yarışması
Good details in this post on the relative merits of StumbleUpon, Digg, Sphinn, Mixx, and others.
Don’t ignore del.icio.us and Stumbleupon
Poking about for info for an upcoming presentation and found this from Owyang: "[not much change in] the dominant referrers to my blog -- direct visitors, then Google search, Google refferals, then Twitter -- [but] I’m noticing this increase in traffic fr
Social Media Measurement
Nice preso. "Social media has two key metrics: influence and engagement." The meatiest slides: 15 and 16, about how/where to "listen" -- e.g. do monitoring and tracking.
Mashable: How to Find Statistics on Social Media
"One way to convey the value of corporate social media participation is to leverage published statistics about who’s using social media platforms and how they are using it."
socialmediametrics » Links
Invaluable. Just unbelievably invaluable.
On Managing A Community | chrisbrogan.com
Brogan writes a job description for the community manager role -- and I can't think of 5 other people who've worked the role with the vigor and success he's made of it. "When E.F. Hutton speaks, people listen...."
Social Network Stats: Facebook, MySpace, Reunion (Jan, 2008)
One more example of Jeremiah Owyang sharing REALLY valuable, impossible-for-most-of-us-to-find info.
Groundswell (Incorporating Charlene Li's Blog): New ROI of blogging report from Forrester
Not new, but this Charlene Li/Forrester effort is still a good starting point for social media measurement.
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