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Master List (A Wiki of Social Media Marketing Examples)
Holy bejesus -- this is a HUGE resource. Many hundreds of examples of executed corporate social-media-marketing strategies. As best I can tell, just lists -- no commentary/reviews. But that's fine.
Being Peter Kim: A Wiki of Social Media Marketing Examples
"I created a framework to port A List of Social Media Marketing Examples into a wiki. I also invited the 166 people who've left comments on that post to become the initial collaborators in the new effort."
People on the Move in the Social Media Industry: Feb 23, 2009
Dive in a few paragraphs and you'll find a great list of social-media job hunting sites.
How to Know if You Should Fire Your Social Media Consultant
"If your company, no matter how big or small, has hired a social media consultant to augment (or God-forbid, replace) your PR team, there are some things you should probably be sniffing out and identifying as red flags:" ... good checks on the hype here.
A Chronology of Brands that Got Punk’d by Social Media
"A list of companies that were blind-sided by the internet, they didn’t understand the impacts of the power shift to the participants, or how fast information would spread, or were just plain ignorant."
HOW TO: Survive a Social Media Revolt
Rules: communicate even if you have nothing to say; be forthright; make it clear that you're listening; acknowledge your mistakes; promise to learn and improve -- then deliver.
Global Neighbourhoods: Dave Sifry and Niall Kennedy in lesson on corporate blogging
Good crisis-communications stance for social media. Old but still true.
Scaling Web 2.0 Momentum: Preparing to Sell Your Case to Organizational Stakeholders | NTEN: The Nonprofit Technology Network
This is good, but is missing a catalytic element -- identify early adopters within your org who are eager for change. At the same time you're working for buy-in from the top, you need a bottom-up movement of people who are tinkering with the social web al
The Ultra-Mega 2009 conference list--80+ events to note - Susan Mernit's Blog
Really useful.
ChipIn: Daniela's Family
Another instant-classic case study regarding p2p fundraising and power of networked publics.
Web Ink Now: The US Air Force: Armed with social media
The Air Force's Emerging Technology team is doing fantastic work developing best practices for the service with respect to the social web. Who'd a thunk?
The Best of ‘08 | paulgillin.com
Nice list of social media highlights.
The 22 Step Social Media Marketing Plan
"Over the past couple of months, I’ve been curating a list of social media marketing examples. The list started with 100 examples (including 35+ from Mashable) and has since tripled in size with the participation of over a hundred contributors with examp
The State Of The Twittersphere (HubSpot Edition)
"70% of Twitter users joined in 2008; 20% of Twitter users have joined in the past 60 days; the average user has been on Twitter 275 days. So it is pretty much all newbies, and mainstream adoption is just getting started."
PR 2.0: The State of Social Media 2008
Pretty good big-picture summary from Brian Solis.
MinnPost - The rise of the social media community manager
"For those leaders who realize that embarking on the use of social media without any experience is a fool's errand, more and more companies are addressing the necessity of having an experienced person or team managing their online community or ecosystem a
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