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ChipIn Widget Fundraising Case Study
Beth Kanter does it again -- a spectacularly well-documented and useful case study arising from use of a ChipIn blog widget to raise money for The Sharing Foundation's educational program. So widget fundraising works, and empowers constituents, too!
NewPR Wiki - SocialMediaOptimization.HomePage
A concise, really great checklist of best practices is developing here.
peterdawson / WhatisPinko
A quickie pbwiki pulling together links, quotes, concepts key to the uneasy art of "pinko" marketing... it's the only kind of marketing that wouldn't leave me feeling in need of a shower, but I'm not sure how real-world it is in this cutthroat age.
How to create a dynamic email signature
Thought: Why shouldn't an advocacy group develop a couple of dynamic email sigs for staff and constituents? "What's new at mycause.org:" followed by an rss-fed 3-bullet list of headlines; feature blogs & other data; email's still the killer w-o-m app.
WhoLinked
Displays root URLs of sites/blogs that has linked to your blog (set up for WordPress, MT, Blogger, TypePad, and others I think).
It's the content, not the icons - (37signals)
Heated, mostly anti-icon post & comments about using social-bookmarking icons on your blog. 37signals, as usual, comes off arrogant. The mainstream doesn't know about social bookmarking, and these links are a great way to spread awareness.
Online Word-of-Mouth (or Mouse): An Exploration of Its Antecedents and Consequences
Danah Boyd recommends, so...
Does your organization have a community? Or just a mailing list?
Every so often I run across a basic primer on the social web and its potential for nonprofits that crystallizes the big picture -- important, when there's so much info to digest. Here, a Care2 guy, Justin Perkins, does just that.
Convergence: Leaked KickApps Demo
Demo itself is down, but a couple of screenshots still here.
Branding 2.0 - Ask A Ninja - Mashable*
Another fantastic post from Pete Cashmore, about leveraging web services -- a blog, YouTube, Flickr, Frappr "fan mapping," and profiles on the social-networking sites.
InFlow - Mapping and Measuring Business, Social and Organizational Networks
Very cool -- InFlow is software that creates visualizations of social and organizational networks; put to good use in a number of good analyses presented here.
GE Picture a Healthy World
GE's play at appropriating the user-generated content model. (a) what money can do (although the Flash sucks); (b) total hypocrisy, as this co. has spent decades refusing to clean up the poison (PCBs) it left in the Hudson River.
Idealog: PETA Street Team Program Success and Redesign
I've been trying to find out what technologists have been working with PETA; some answers here
MediaGuardian.co.uk | Media | How big business barged in on the bloggers
Latest dispatch from the story "Naked Conversations" covers -- how blogs are changing the way business talks with customers
Word of Blog.net
"Word of Blog is a new and free service that helps you spread the word about things you like, events you care about and worthy causes you want to support." blog badges!
Creating Passionate Users
Currently high on my list of must-reads -- she talks about businesses creating an "I rule" experience for customers, but the principles translate perfectly to an advocacy-group setting.
Squidoo : Marketing tips for non-profit organizations
A Squidoo lens from a feller named Charles Goyette.
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