Ian Wilker's Library tagged roi →  View Popular

1. what problem are you looking to solve; 2. what strategy do you propose in order to solve the problem; 3. what benefits might execution of this strategy yield? 4. What are the core values you want to see realized? 5. ROI - how will you measure success.

www.amysampleward.org/...five-steps-to-finding-roi - Preview

nptech roi socialmediameasurement socialweb webstrategy planning via:mento.info

"very few companies actually have a fully baked social media monitoring and “engagement” strategy. I think part of the problem is that for too long now, too many companies have just wanted to get their arms around the conversation discovery challenge, and

www.vocenation.com/...monitoring-engagement-strategy - Preview

roi reputationmonitoring measurement socialweb communitymanagement via:mento.info

Nice preso. "Social media has two key metrics: influence and engagement." The meatiest slides: 15 and 16, about how/where to "listen" -- e.g. do monitoring and tracking.

www.slideshare.net/...social-media-measurement - Preview

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Invaluable. Just unbelievably invaluable.

socialmediametrics.wikispaces.com/Links - Preview

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Brogan writes a job description for the community manager role -- and I can't think of 5 other people who've worked the role with the vigor and success he's made of it. "When E.F. Hutton speaks, people listen...."

www.chrisbrogan.com/on-managing-a-community - Preview

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An exhaustive tutorial with more emphasis on crass self-promotion than I'm comfortable with, but lots of good ideas here.

www.caroline-middlebrook.com/...ave-a-blog-commenting-strategy - Preview

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Not new, but this Charlene Li/Forrester effort is still a good starting point for social media measurement.

blogs.forrester.com/...new_roi_of_blog.html - Preview

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Joshua Porter (UIE and Bokardo) takes on a $100K question. Wonderful bits in here, ex: "Perhaps the least talked about benefit of social features is that they are wonderful precursors to a data-driven design strategy."

www.uie.com/...ial-features-for-your-web-site - Preview

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