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Voce Nation » Are You Developing a Social Media Monitoring & Engagement Strategy?
"very few companies actually have a fully baked social media monitoring and “engagement” strategy. I think part of the problem is that for too long now, too many companies have just wanted to get their arms around the conversation discovery challenge, and
12 Twitter Stream Aggregators To Make You Smarter | Online Marketing Blog
Tools for keeping an eye on keywords, twitter buzz, trends over time, several of them new to me.
Pipes from Dawn Foster
I'm somewhat in awe of Dawn Foster's mastery of Pipes for reputation monitoring. Click, clone, tweak to fit your own tasks, and you're ready to go.
Top 10 Reputation Tracking Tools Worth Paying For
Some of these are out of reach for all but large corps, but all are still worth investigating if only for the insight you'll gain into what needs to be monitored and how these innovative services are doing it.
Beth's Blog: How Nonprofits Can Use Social Media: Step-by-Step: How To Set Up A Nonprofit Listening Post (Twitter - Part 1)
"I think Chris Brogan said the secret to Twitter is listening (or search), not blasting your message out. I'm paraphrasing. The other day a commenter asked me if I could write something that offered some practical how to listening tips as well as applyi
Online Reputation Monitoring | Online Media Monitoring Service | Trackur.com
Andy Beal's startup. Affordable, and well-reviewed
Social Media Monitoring Tools for PR Professionals – Radian6
"Millions of blog posts. Viral videos. Reviews in forums. Sharing of photos. Status updates via microblogging. All social media conversations, all happening online right now and affecting brands, reputations, sales, you name it.
It is game changing. It
TruCast : Strategic Brand Management : Social Media & Blog Monitoring
Fella told me "don't even LOOK at TruCast, because you'll want it and it costs a fortune." Can't help it -- I looked. And I want it.
filtrbox : home
Another inexpensive filtering and reputation monitoring tool. Looks promising -- lots of positive reviews.
Distilled Reputation Montior | An online reputation monitoring tool to protect your brand
Inexpensive.
Online Reputation Monitoring worth £60 Million in 2008 | Internet Marketing News and Blog | E-consultancy.com
"the industry has moved on, from a rather fluffy approach to online PR, to quantitative measurement that incorporates analytics, monitoring tools and tangible metrics.
The E-consultancy Guide includes 16 detailed profiles of the leading players in this m
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