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Social Media Measurement
Nice preso. "Social media has two key metrics: influence and engagement." The meatiest slides: 15 and 16, about how/where to "listen" -- e.g. do monitoring and tracking.
Marketing Pilgrim - Buzz Monitoring: 26 Free Tools You Must Have
I’m right in the middle of setting up a “monitoring dashboard” on NetVibes for a team of bloggers; this will be a big help.
Media Guerrilla: Boost Your Monitoring Mojo with Yahoo! Pipes
Mike Manuel post includes some pointers to good how-tos and to functioning Pipes that are easy to adapt to one's own purpose. I've been meaning to learn how to make some magic with Pipes for a while, so here's my chance...
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