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30 Jun 09
Coping with 'Made in China' Scandals - BusinessWeek
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These scandals most likely won't be the last. Even if they were, though, consumer confidence will likely require a fair amount of time to recover from such repeated blows to the "Made in China" brand, as well as to brands that were never previously associated with China in the minds of most consumers. The growth in international trade and the possibility of negative brand impact underscore the significance of dealing with the challenges of using suppliers and supplies from developing countries to meet growing consumer demand for high-quality, low-cost products.
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