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10 Feb 09
Amazon.com: Made to Stick: Why Some Ideas Survive and Others Die: Chip Heath, Dan Heath: Books
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With an entertaining blend of case studies and startling research, the Heath brothers lay out the critical elements of a sticky idea. They are--
1. Simplicity
2. Unexpectedness
3. Concreteness
4. Credibility
5. Emotions
6. Stories
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