Home
ippisl 's Library tagged → View Popular, Search in Google
Feb
10
2009
-
With an entertaining blend of case studies and startling research, the Heath brothers lay out the critical elements of a sticky idea. They are--
1. Simplicity
2. Unexpectedness
3. Concreteness
4. Credibility
5. Emotions
6. Stories
1 - 1 of 1
Showing 20▼ items per page
Top Contributors
Groups interested in stickiness
Highlighter, Sticky notes, Tagging, Groups and Network: integrated suite dramatically boosting research productivity. Learn more »
Join Diigo