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10 Feb 09

Amazon.com: Made to Stick: Why Some Ideas Survive and Others Die: Chip Heath, Dan Heath: Books

  • With an entertaining blend of case studies and startling research, the Heath brothers lay out the critical elements of a sticky idea. They are--



    1. Simplicity

    2. Unexpectedness

    3. Concreteness

    4. Credibility

    5. Emotions

    6. Stories
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