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ippisl 's Library tagged book   View Popular, Search in Google

Feb
10
2009

  • With an entertaining blend of case studies and startling research, the Heath brothers lay out the critical elements of a sticky idea. They are-- 
     
    1. Simplicity  
    2. Unexpectedness 
    3. Concreteness 
    4. Credibility 
    5. Emotions 
    6. Stories
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