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During this time period, the number of people who reported participating in static online conversations decreased. Blog writing declined by 4%, and forum participation decreased by 11%. Participation in real-time social networks and microblogs, however, both grew by 20%.
A lovely visualisation of social media use stats in the UK
US age profiles of social networking across a number of social networking sites. It's not just for teh kidz. I AM the average user. How 'bout that? (I think the age profiles are just slightly younger for UK demographics - but probably not hugely differ
These statistics really are mind blowing. A lotta, lotta people are using social media.
good breakdown by major demographic group (via Paul Evans)
Good blog post with lots of good stats about business benefit of social media employed well
Apparently not, includes great video with various facts and figures
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