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21 Aug 07
How Search Integrates as a Brand Vehicle
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section where there was plenty of advice on snack eating, associated diets, food myths, etc.
So what does this branding campaign demonstrate? Special K took an approach that is now the spirit of social marketing; they were not directly asking people to buy Special K but they were building credibility for their brand by partnering with their prospects in their bid to get healt
20 Aug 07
Are Search Ads a Waste of Money?
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"Should you be spending half your search budgets on those [branded] terms?" Song said. "Probably not."
"Most advertisers and agencies fully understand the phenomenon that branded searches don't hold the same value that non-branded do," said Alan Boughen, director of NeoSearch@Ogilvy. "There's a certain cost of doing business in terms of locking out the competition."
14 Aug 07
Link Building's Cult Of Reciprocity
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nd those who really dig deep into the link analytics even propose that there is a certain "magic trigger" percentage that turn your reciprocal links from good to evil in the eyes of the search engines. Not so. I've been in meetings where people from the same online marketing staffs argue over everything from what to name their links pages to whether or not to kill them off completely.
Here's what I can share with you based on more research and experience than I admit is healthy.
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