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Launched in January 2007, Austin, Texas-based Dishola eschews general restaurant reviews in favour of dish-specific advice and information. Passionate eaters can post a "Dish Wanted" query, for example, to find out where to get those rellenos—or whatever they happen to crave—in their neck of the woods. They can read smart reviews by Dishola editors, industry professionals and other members, as well as posting reviews and photos of their own favourite dishes. "Food safaris" on the site help users discover new dishes, while those not sure what they're craving can take a spin on its "Dish Roulette" for inspiration. Dishola currently includes reviews of dishes in almost 300 cities around the world—albeit most of them in the United States—by more than 1,000 users representing more than 100 cities.

In much the same way that consumers tend to seek out product reviews rather than general reviews of stores or even manufacturers, Dishola's dish-focused approach promises to make it more practical and useful for taste-driven eaters than traditional restaurant guides. And given how big the world of food is, this one cries out for localized versions—how about bringing it to the food-loving community near you?

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cool new startup that attempts to recommend sites based on images or taste

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Matchpoint, a new type of local business search service has launched in beta. Instead of simply presenting the user with a bunch of search results, Matchpoint requires you to complete a short (but anonymous) form, and then Matchpoint will present 3-5 businesses based on your specific needs and requirements. User’s personal data or phone number is never given out; however, even businesses that aren’t online can respond using the voice mail messages which will be delivered to the user’s inbox.
Let’s suppose you need a plumber. Instead of going to the drudgery of looking over hundreds of Google results, or calling company after company on the phone, Matchpoint will - in theory - give you precise, local and relevant results. On the other end of the equation, if you have a business, Matchpoint will work even if you don’t care about having a website, and it will charge you only to have “your offer delivered to qualified prospects that meet their target customer profile.”
The question, of course, is whether this process is faster than simply using a traditional search engine, and how relevant Matchpoint’s results will be. Since there are many services-based businesses out there which either don’t have a website and/or don’t even care about having one, Matchpoint just might deliver on both counts. Somewhat similar services, albeit with a stronger social component, include ThemBid and DoMyStuff.

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