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25 Feb 09
MediaPost Publications Ford Banks On Consumer Input With Fiesta Effort 02/25/2009
ford gives 100 consumers a fiesta for 6 months to blog and post about it .. before it comes to the US in 12 months time!
12 Feb 09
trendwatching.com's October 2008 Trend Briefing, covering PERKONOMICS
Good examples of brand perks .. including car brands
26 Jan 09
Marty Padgett's blog: MINI Financial Services 'Liquid Assets' Game For iPhone: LOLZ! - The Car Connection
Nice iphone game from MINI
23 Jan 09
YouTube - Ford's New 'Active Park Assist' Makes Parallel Parking a Breeze for Lincoln MKT and MKS Owners
great way to demonstrate a new car feature .. much better than print or brouchures
08 Jan 09
Fiesta is Ford's digital car – Car Reviews, News & Advice - CarPoint Australia
According to Donovan, the website -- launched with the car at October's Australian International Motor Show in Sydney (more here) -- has attracted over 37,000 unique visitors. She says around 20,000 have opted into Ford's direct email campaign on the new car.
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