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What is P2P lending?

This is when people borrow and lend from each other – without having a bank in the way. This has been going on for centuries but with the use of the internet it has made it easier for parties to come together. Person to person lending has been a growing phenomenon overseas with the success of such sites as Prosper in the USA and Zopa in the UK. It also goes by other names such as Social Lending, Person to Person lending and Peer to Peer lending – whatever its name it is a great way to get a fair return on your money!

As a Lender you get:

• To develop a portfolio of loans yourself - start with as little as $100.


• Decide the returns and risk you take - pick and choose between borrowers.


• To complement your other investments with access to a new asset class.


• An ongoing monthly cashflow as loans are repaid.


• Socially rewarding - a chance to help real people.

As a Borrower you get:

• To control the amount of money and the interest rate you want.


• To list a loan request for free.


• A one-off loan establishment fee with no additional fees and charges.


• To avoid dealing with the banks.


• Personal Loans available to everyone including retirees, small businesses, contractors and sole traders.

Effectively engaging in the conversation requires holistic, strategic solutions that are built around give strategic pillars:

	The "conversation" consists of a froth of content, ranging from enterprise-generated media (corporate blogs, podcasts and more) to mainstream media and the rapidly proliferating consumer-generated media (social media, individual blogs, and more). Search engines aggregate the content based on sophisticated algorithms which give various content high visibility and prominence.

• Listen and understand the conversation, the nuances, the influencers and perceptions using our Conversation Miner™ tool and services.
  
• Engage the conversation through compelling enterprise generated content platform, including the development and management of, Social Media Strategies, and Enterprise Generated Media Approaches, including Blogs, Podcasts and Vlogs.
  
• Influence persuadables through direct outreach and effective communication using Digital PR.
  
• Persuade and induce consumers, partners, affiliates and other third parties to create positive content on your behalf via Affiliate Marketing, Word-of-Mouth and Viral/Buzz Programs.
  
• Manage your search engine "shelf space" to maximize the visibility of preferred content and get it in the hands of the important influentials by maximizing your Search Engine Marketing, and protect your brand through Search Engine Reputation Management.