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Finding the right clients and getting them to hire you is the constant quest of every coach. Some do it really well and all coaches aspire to do better. After all, the more effective you are at finding clients, the less you have to focus on finding them and the more you can focus on helping them. If there was a school of coaching, this book would be the required textbook. If someone wanted to start up a coaching business from scratch, having never worked as a coach before, this is the only marketing book they’d need.

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The whole point of a Joint Venture is that two (or three, four or ten) heads are better than one, two audiences are better than one, two networks are better than one. You utilize each other’s respective skills, network, and leads to create a complimentary package,product, or service offering. Wonderful! However, here are some things to look out for:

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