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Brand Yourself
For coaches just starting out, it can be challenging to make a name for yourself and get people to take notice of what you do. How do you carve out your niche from a world that is full of coaches and consultants?
One way is to brand yourself: Create...
5 Laws of Online Success
Over the years I've watched a lot of online businesses come and go, and I've worked with innumerable businesses to help them grow their presence online. I've learned that there are 5 secrets to marketing success online and these successes rival any secret SEO technique or "killer" traffic trick.
Gary Who?
There’s one guy who is changing how we think about wine and at the same time he’s changing how we think about online marketing. If you have a business that you want to position, brand, drive traffic to, and grow, you might consider online videos as well. If you do, and you want to take some lessons from a page in Gary’s playbook, here’s what to do..
She Says: These Wedding Heels Are Sick
Aren’t the heels on this shoe just SICK!?! At 3 3/4" I don’t know if a bride could last in them all night but damn would they be killer in pictures and make you feel oh so sexy as you walk down.
Eye Catching Newsletter
Keeping your name in front of customers is paramount in a saturated market. Again, you have to stand out to get the attention of potential buyers. Keep your prices competitive, offer promotions and discounts, keep an edge over your competitors, and keep yourself visible. One way to keep your name out there is to send out newsletters.
Make sure that your newsletters...
Do Nice Guys Really Finish Last?
Your business is a profit-center (or, at least, is working toward that goal). In a sense, your job is to take in money, in exchange for goods or services, and try to keep more of that money for yourself. That’s business: Generate revenue, increase profits.
But somewhere in there, businesses should not lose sight of the need for philanthropy. Your business might take in money and do okay, but we believe that your business will do even better when it takes in some money… but gives up a little for a good cause.
Webinars: The Multifaceted Online Marketing Opportunity
Webinars are a huge marketing opportunity and, in our opinion, underutilized. If you want to create a meaningful, multimedia interaction with prospects and clients, webinars should be on your list. In this blog, we’ll talk about the types of webinars, how to get started with a webinar, how to get the most from your webinar, and some resources to consider.
Marketing Opportunities on Facebook
Facebook gives a number of marketing opportunities for businesses, and in this blog we’ll highlight what those opportunities are and give you some ideas to be successful.
Niche Marketing for Coaches
This step by step guide showing coaches the ins and outs of identifying their niche market, setting their rates, and marketing themselves to achieve or grow their client base should really be called The Operational Manual for Coaches. Hannah really focuses on the coaching niche rather than just any and everyone so that coaches can truly gain massive value from it. For the low cost, professional coaches should definitely grab a copy before the promotion ends.
Generate More Coaching Business
Finding the right clients and getting them to hire you is the constant quest of every coach. Some do it really well and all coaches aspire to do better. After all, the more effective you are at finding clients, the less you have to focus on finding them and the more you can focus on helping them. If there was a school of coaching, this book would be the required textbook. If someone wanted to start up a coaching business from scratch, having never worked as a coach before, this is the only marketing book they’d need.
The Space Between - Web 2.0
But now we have this pile of stones, what next? How do we lay them out so that they become a manageable and useable group of sites? This is what web 2.0 is all about: bringing meaning and coherence to those individual sites by bringing them together… in a way, it’s about creating the spaces in between.
Joint Ventures-Be Picky!
The whole point of a Joint Venture is that two (or three, four or ten) heads are better than one, two audiences are better than one, two networks are better than one. You utilize each other’s respective skills, network, and leads to create a complimentary package,product, or service offering. Wonderful! However, here are some things to look out for:
Online Press Releases – Part 2
Press releases are an exacting form of media with requirements that, if not followed correctly, can have your release rejected by distributors. In today’s new media, press releases might still go to news reporters, and they are still written with that target audience in mind, but they are also seen by end users and potential customers when effectively distributed.Let's talk about how to write a press release and where to distribute it.
Online Press Releases – Part 1
The world has shifted dramatically from print media to online media. Press releases have made the transition, but not always well. In this post, we’ll talk about press releases of yesterday and today and what you need to do to make your online press releases rock and roll!
Fighting the Herd Mentality
Business can so easily be influenced by the "herd mentality". Soon, every business tends to look the same. Differentiation doesn’t last long when all the competitors in an industry seem to be thinking as one.To fight the herd mentality you need to stop following and start leading. Here's how you can gain the supreme competitive advantage.
Tales from The Front Lines: What I learned about Opportunity
From time to time we’ll post accounts of a business story along with the lesson learned from it. They will be true, which means they will also be anonymous to protect employees, customers, and organizations.
This is the story of a sales manager at a leasing company.
Tales from The Front Lines: What I learned about Opportunity
From time to time we’ll post accounts of a business story along with the lesson learned from it. They will be true, which means they will also be anonymous to protect employees, customers, and organizations.
This is the story of a sales manager at a leasing company.
Accepting imperfecshun
There are a lot of differing statistics but most people can agree on the overall truth: Many (perhaps most?) small businesses fail within the first two years. I don't know what the actual number is but it's high. And with today's economy forcing more people to consider self-employment because they can't find work, that statistic could potentially worsen. So here's what happens and how to navigate.
Look Before You Leap
Social sites deliver exciting opportunities for individuals and businesses but they
can also suck so much time from our lives. If I signed up to every social media site
that I was invited to, I’d never get any work done. So instead, here is what I
advise people to do:
Do I really have to sell?
Professional coaches offer meaningful services to people — services that can have a powerful impact in their client’s lives. Unfortunately, GETTING clients is one of the biggest problems in professional coaching because many coaches are skilled at working WITH clients but have less skill (and interest!) in selling their services. So consider this a sales 101 lesson specific to professional coaches.
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