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joshu (05/09): When I think about social softwa... — BackType
When I think about social software (which is the context in which "virality" lives, anyway) I think you have to build for three things - in this order:
1. Utility - it must be high utility, even if nobody else is in the system.
2. Network Effect - As people are drawn into the system, it needs to scale in value more than linearly
3. Residual value - Value taken out of the system, sometimes as revenue. Typically ads.
Report: Social Web Usage Tipped in 2008 - ReadWriteWeb
A new report by Josh Bernoff of Forrester Research states that usage of social technologies increased markedly in 2008: three in four US online adults now use social tools to connect with each, up from 56% in 2007. According to the report, the largest growth came from ratings and reviews, "voting" on websites, and user-generated video. Blogging and tagging were also popular.
Forrester predicts that if growth of ratings and reviews continues at its current pace, then "reading peer recommendations will fast become a permanent stage in the purchase decision process."
KM 1.0 vs KM 0.0 (the evolution of KM)
At the request of several readers, I've pulled this all together in the table above into a framework for what some have called KM 2.0, but which I prefer to call KM 0.0, because it's getting back to the roots of why and how people share what they know. It could also be called PKM -- Personal Knowledge Management -- because it's about self-managed content and peer-to-peer connectivity.
Companies warm up to social networks | csmonitor.com
Modruson and Challenger predict that social networks will become as integral to business as e-mail. And, if information truly is power, then expect social networks to topple established business hierarchies.
Tale of Two Tunnels: Web 2.0 and Enterprise 2.0 :: Personal InfoCloud
Enterprise 2.0 is more than just tools (see my Enterprise Social Tools: Components for Success for better understanding) as it also includes interface/interaction design for ease of use, sociality, and encouragement of use. The two biggest factors that are needed inside an organization that can receive less attention on the web are the sociality and encouragement of use.
Live blogging: Max Levchin of Slide opens the Web 2.0 Expo keynotes » VentureBeat
“The future of social apps are split between brand advertising and direct-to-consumer sales,” he said. The latter is what the next few years will be all about. He said he got back from Asia, watching people make billions of dollars selling virtual goo
How Social Networking Could Kill Web Search as We Know It - Faceboogle - Google vs. Facebook - Popular Mechanics
I'm not convinced search is dead. There is too much new content outside what your social network knows about. Data produced from a social network - e.g. FriendFeed - will rise in visibility and importance to complement old fashioned search results.
Scoble Loses Interest in Facebook - 5,000 “Friends” Will Do That « I’m Not Actually a Geek
Web 2.0 Has Corporate America Spinning
And though these Web 2.0 services have succeeded in luring millions of consumers to their shores, they haven't had much to offer the vast world of business. Until now. Slowly but surely they're scaling corporate walls. "All these things that are thought t
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