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With enterprise social media, the aspect that's truly overhyped is the concept of collaboration, notes Criterion's Hockenberry. Bringing diverse groups of people into a Web setting is not how innovation typically happens, he adds. "Social networks like Facebook are the biggest coffee klatch on earth," says Hockenberry. "They're nice for chatting, but we really haven't figured out the business implementation for them. Just adopting a new technology does not create innovation for you."

www.infoworld.com/98248 - Preview

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It is time to revisit business analysis basics and be careful to make sure we have not started focusing entirely too much about the perceived need for these tools, opposed to a specific need. These tools are powerful and attractive, but we really need to understand if and how these technologies should be leveraged - pinpointing where they can alleviate business pains.

orana.info/...%93-focusing-on-business-needs - Preview

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