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Companies with revenues exceeding $1 billion—along with business-to-business organizations—are more likely to report benefits than are smaller companies or consumer companies. Among functions, respondents in information technology, business development, and sales and marketing are more likely to report seeing benefits at various levels than are those in finance or purchasing. IT executives, in general, are more focused on using Web tools to achieve internal improvements, while business development and sales functions often rely on the technologies to deliver better insights into markets or to interact with consumers.

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This is an updated matrix of social tool components and how they map to various use types in social computing. I use this in my workshops on understanding social software for use inside organizations. Separating use into collective, community (group), and collaboration has a large impact as the use and type of components needed to accomplish those different use tasks. Solid stars mean the tool does a good job at that use. Hollow stars mea the tool may have some value, but is not strongest. Empty cells indicate that tool is not often thought of as adding value to that use type. Uploaded with plasq's Skitch

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enterprise2.0 vanderwal matrix use cases wikis blogs feeds forums social bookmarking microsharing microblogging mashups networks voting widgets comments

The flow of news on JCintra has been hugely successful and filled a natural need for the organisation. But Jitter wasn’t responding to a need, it tried to create demand. Open collaboration and idea sharing are common organisational goals, but that doesn’t mean there is latent demand among the people of the business for the tools that enable it.

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