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10 Huge Successes Built On Second Ideas
It takes a lot of faith in an idea to start a company around it.
But for companies to succeed in the long run, their founders also need to be ready for those ideas to fail. They need to be ready to learn from those failures and adapt.
Micro-blogging vs Mega-blogging — Matt Mullenweg
Whether the Twitter team intended it or not, they’ve built a killer and highly addictive reader platform with dozens of interesting UIs on top of it.
On Twitter and in the Workplace, It's Power to the Connectors - Rosabeth Moss Kanter - HarvardBusiness.org
America in the 20th century was called a "society of organizations." Formal hierarchies with clear reporting relationships gave people their position and their power. In the 21st century, America is rapidly becoming a society of networks, even within organizations. Maintenance of organizations as structures is less important than assembling resources to get results, even if the assemblage itself is loose and perishable.
Twitter Serves Up Ideas From Its Users - NYTimes.com
And some big, nontechnology companies are embracing user-generated innovation. Ford Motor noticed that people were modifying Sync, its voice-activated system for playing music and getting directions. Ford has invited university students to come up with new features for the in-car system.
Lego started a site called Design byME, where fans can use Lego design software to create their own models. Lego then sells the designs, effectively offloading the design cost to fans.
Twitter, though, may rely on user-generated innovation more than any other company.
Startup School: Ev Williams And Biz Stone Admit Even Twitter Thought Twitter Was Stupid At First
The first version had the ugliest logo of all time.
Biz: First version was kind of janky but cute, but then we got clever. We learned, “Don’t get clever”. Unless it’s T-shirts, then it’s ok.
Why your Twitter and Social CRM efforts will fail
Basically, we have stripped away as many opportunities to listen directly to the customer as possible – pushed them away from identifying with our businesses and value propositions. When customers want advice and want answers and want to vent – where do they go? To their peers. They Tweet. They post. They blog. They SMS. They post YouTube content about your horrendous service.
And then we wake up and say: ‘We should be listening to all of this chatter. We should participate, or analyze, or manage, or enable dialogue.’ It is a bit ironic that we focused intense effort on lowering costs through extreme self service, draining away our ability to listen, and now that we achieved what we set out to achieve we want to go back to the beginning and learn to listen.
TwitterKeys: Enhance your Twitter conversations
TwitterKeys is a small tool we (@boris & @sandervdv) developed here at The Next Web Blog which provides you with a floating window with all these funny symbols you can use in Twitter.
scottberkun.com » Why Google won’t create the next twitter (a critique)
In some ways I’d go further than what Scoble says. Having a success like any of the companies mentioned in this post is exceptionally rare despite the millions of smart people who have tried. The likelihood if it happening twice at the same company is so unlikely that to criticize a company for failing to do it is silly. I agree it’s unlikely Google will create the next twitter, but odds are slim Twitter will create the next Twitter too.
Sysomos | In-Depth Look Inside the Twitter World
Over the past few months, Twitter has experienced explosive growth, attracting celebrity users such as Oprah, and a growing mountain of media and blog coverage. Sysomos Inc., one of the world's leading social media analytics companies, conducted an extensive study to document Twitter's growth and how people are using it. After analyzing information disclosed on 11.5 million Twitters accounts, we discovered that:
Twitter Facts: Twitter : Visitor statistics from public sources
Twitter traffic graphs for 2006 and 2007
BW Online | December 7, 2000 | Will Google's Purity Pay Off?
But how will Google ever make money? There's the rub. The company's adamant refusal to use banner or other graphical ads eliminates what is the most lucrative income stream for rival search engines. Although Google does have other revenue sources, such as licensing and text-based advertisements, the privately held company's business remains limited compared with its competitors'.
Is 22 Tweets-Per-Day the Optimum?
Users who tweet between 10 and 50 times per day have more followers on average than those that tweet more or less frequently. The "peak" of the curve below is at about 22 tweets per day.
IM=Interruption Management? Instant Messaging and Disruption in the Workplace
Some scholars worry that Instant Messaging (IM), by virtue of the ease with which users can initiate and participate in online conversations, contributes to an increase in task interruption. Others argue that workers use IM strategically, employing it in ways that reduce interruption. This article examines the relationship between IM and interruption, using data collected via a (U.S.) national telephone survey of full-time workers who regularly use computers (N=912). Analysis of these data indicates that IM use has no influence on overall levels of work communication. However, people who utilize IM at work report being interrupted less frequently than non-users, and they engage in more frequent computer-mediated communication than non-users, including both work-related and personal communication. These results are consistent with claims that employees use IM in ways that help them to manage interruption, such as quickly obtaining task-relevant information and negotiating conversational availability.
Twitter in the Enterprise: Yammer and other microsharing / microblogging products « Web 2.0 and Management
The last few weeks I had a closer look at Twitter-like solutions that work within the enterprise. This is a summary post of the discussions that I have found on the internet. It is mainly focussed on the new enterprise microblogging product ‘Yammer.com’
The Content Economy: Ambient awareness and findability
I dare to say that humans are lazy by nature and that we are likely to use the method that requires the least effort when we look for information. We even tend to use less reliable information if it’s just easy to find and use. Instead of actively looking for information we prefer to passively monitor the flow of information in our environment.
Detailed case study of Twitter in the enterprise: Janssen-Cilag - Trends in the Living Networks
It’s interesting that even in an organization used to innovation in internal communication this has been so challenging. A few quick thoughts from Janssen-Cilag’s experience:
* The 140 character limit used by Twitter may be too small for enterprise use and this could be extended, possibly even to 1000 characters.
* It may be useful to initially use micro-blogging specifically for nominated types of communication, for example IT support updates, social messages, or publication releases.
* Implementing categories on posts could make it easier to allocate them to topics, even though it can make it a little more complex. Tags may also be useful once people are familiar with the tool.
* Building a blogging interface that encourages quick, short entries could bridge the divide between blogging - which is seen as hard - and the ease of micro-blogging.
* People need education on the possibilities and how to use these tools. The only way to learn is by doing it themselves.
Nathan @ e-gineer: Jitter: Experimenting with microblogging in the enterprise
The flow of news on JCintra has been hugely successful and filled a natural need for the organisation. But Jitter wasn’t responding to a need, it tried to create demand. Open collaboration and idea sharing are common organisational goals, but that doesn’t mean there is latent demand among the people of the business for the tools that enable it.
Twitter and Yammer Test Dot-Com Business Models - NYTimes.com
Twitter, a start-up company in San Francisco that has become a household name, is the leading microblogging outfit. At least three million people have tried its free service, according to TwitDir, a directory service. But Twitter has absolutely no revenue — not even ads.
Yammer, a new and much smaller copycat aimed at corporate customers, has a mere 60,000 users. Unlike Twitter, its founders set out from the beginning to charge for its service. Just six weeks after its public debut, Yammer is already bringing in a modest amount of cash.
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