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Here are the questions VCs asked Redfin that changed how we think about our business.

1. What’s your deadly sin?
Sequoia’s Roelof Botha said he only invests in companies that let consumers indulge in one of the seven deadly sins. He rattled them off with alarming familiarity. “You don’t want to be the site that people should use,” Roelof said. “You want to be the site they can’t stop using.”

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I think along with wikis and blogs as standalone tools, we are going to see our workflow tools incorporate wiki and blog features, but yet it won’t be a blog or a wiki. We will have “post it” buttons on forms that publish fragments from our workflow to other places, yet we don’t have a blog in our workflow, it’s just a form, kind of like an edge feed like publi.sh.

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enterprise20 wikis blogs enterprise software collaboration

You probably are aware that SharePoint is a great fit for most organizations document management and collaboration needs. What about social computing? SharePoint gives you a good starting point. What do you do when SharePoint falls short? Here are 8 ways companies can extend SharePoint’s out-of-the-box capabilities to better fit their social computing vision.

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sharepoint social computing software enterprise20

If you can credibly argue that a customer's increased profits will exceed the price it will pay for the software, purchasing the software should be a no brainer. Supply Chain and CRM software were sold on a similar efficiency story in the late 90's and early 2000's and, in many instances, continue to drive significant ROI for those customers who adopted them early.

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Magic Quadrant graphic with explanatory notes.

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Stephen Elop, President of the Microsoft Business Division, told me. “We have invested a tremendous amount to make it easier for developers to build applications on the SharePoint environment, to integrate SharePoint with other back-end systems and other business applications. We’ve taken steps to make sure that development tools, with which developers are familiar, Visual Studio being the obvious example, are integrated well with SharePoint.”

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Simple things do matter. People can now upload pictures from their computers to a Sharepoint site and then re-size them. Sharepoint 2010 includes an activity stream for each user. Team sites are now wiki-oriented. Users can use wiki editing commands.

Search has been beefed up for people to find experts faster. For instance, if you are looking for a person with product sales experience, your search results will show the person's profile, including notes, ratings and their activities.

Tagging is unified in Sharepoint. For example, in a profile you can see tags that are associated with the person who appears in your search results.

These are all fairly basic social features that are old-school to many people. But in many ways, these features are just right for the mass-market enterprise user. Plus, there are some capabilities to make the platform compelling, including the ability to make mashups.

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sharepoint enterprise20 social computing software microsoft collaboration

The recent E2.0 Addidas use case is also quite interesting as they try to integrate their SoCo initiatives into something much larger which integrate Knowledge and Content Management (p.17).

This is where traditional WCM/ECM and new Social Suite will usually collide and will need to find new common (and if possible fertile) grounds in order not to fight one against each other but to best leverage the unique selling propositions of each others.

Certainly something related to a shift towards Semantic Knowledge Networks for WCM/ECM vendors and towards improved idea generation (e.g: Spigit), more efficient videos conferences (e.g: Klewel) and similar for Social Software.

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Companies with revenues exceeding $1 billion—along with business-to-business organizations—are more likely to report benefits than are smaller companies or consumer companies. Among functions, respondents in information technology, business development, and sales and marketing are more likely to report seeing benefits at various levels than are those in finance or purchasing. IT executives, in general, are more focused on using Web tools to achieve internal improvements, while business development and sales functions often rely on the technologies to deliver better insights into markets or to interact with consumers.

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Those who have deployed their 2007 just like they did their 2001 and their 2003 environment simply by upgrading it, or simply didn’t spend any time figuring out how to take advantage of their features may feel like their environment is FLAT or they are feeling the chaos of a flat environment.

Here’s my description of what’s gone wrong…

1. You can’t find anything
2. You can’t tell who owns anything
3. You can’t tell what’s new, what’s old or what has changed
4. It’s all disconnected

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microsoft sharepoint enterprise20 social software

While Microsoft’s Windows sales fell for the first time in history this year, its SharePoint sales have gone up. Microsoft declines to break out the exact sales figures for the software but said that SharePoint broke the $1 billion revenue mark last year and continued to rise past that total this year, making it the hottest selling server-side product ever for the company.

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sharepoint enterprise20 microsoft enterprise software

Of course you’re paying attention to the always-on, always connected culture of participation online that is fundamentally shifting how we connect with one another, get our news and alerts, are influenced by people we trust and increasingly making our voices heard when we like or don’t like something a company or organization is delivering to us.

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Wave’s relevance to the enterprise might seem premature with so many of the early and current Web 2.0 applications (blogs, wikis, social networks, Twitter-style social messaging, mashups, etc.) still — often arduously — making their way into the workplace years after their inception. Though we seem to finally be hitting a tipping point with 2.0 tools at work, Wave itself seems credible enough to get on our watchlists, at least to understand the implications.

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These concerns about SharePoint’s ability to be an effective Enterprise 2.0 platform is one I hear echoed a lot with practitioners I talk to. In spite of this, I correspondingly hear that SharePoint is in fact what most organizations are planning on using when it comes to 2.0-style collaboration and knowledge management. Why the apparent disconnect between the perceived suitability (which we’ll dissect in a moment) and actual use? Part of it is SharePoint’s stunning penetration in the software business.

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Includes the Connectbeam webinar presentation "Double the Value of Your Social Software".

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enterprise 2.0 enterprise2.0 connectbeam social software content economy