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The pattern language that Erin Malone and I are working on (inspired by Christopher Alexander, Ward Cunningham, the Gang of Four, Jenifer Tidwell, Matt Leacock and Bill Scott, among others), describes patterns we've observed roughly sorted to focus on three major elements of our concept model: people, objects and relationships. Over several years, and with input from many people, we gathered a large list of potential patterns to investigate, and so far we've codified 96 of them, with 56 other principles and practices, and five major don'ts, classified as anti-patterns.

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ux ui user interface social networks site design

Here are the questions VCs asked Redfin that changed how we think about our business.

1. What’s your deadly sin?
Sequoia’s Roelof Botha said he only invests in companies that let consumers indulge in one of the seven deadly sins. He rattled them off with alarming familiarity. “You don’t want to be the site that people should use,” Roelof said. “You want to be the site they can’t stop using.”

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sins social ego software enterprise20

America in the 20th century was called a "society of organizations." Formal hierarchies with clear reporting relationships gave people their position and their power. In the 21st century, America is rapidly becoming a society of networks, even within organizations. Maintenance of organizations as structures is less important than assembling resources to get results, even if the assemblage itself is loose and perishable.

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enterprise20 twitter social capital

You probably are aware that SharePoint is a great fit for most organizations document management and collaboration needs. What about social computing? SharePoint gives you a good starting point. What do you do when SharePoint falls short? Here are 8 ways companies can extend SharePoint’s out-of-the-box capabilities to better fit their social computing vision.

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sharepoint social computing software enterprise20

Magic Quadrant graphic with explanatory notes.

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gartner social software magic quadrant mq enterprise20

Stephen Elop, President of the Microsoft Business Division, told me. “We have invested a tremendous amount to make it easier for developers to build applications on the SharePoint environment, to integrate SharePoint with other back-end systems and other business applications. We’ve taken steps to make sure that development tools, with which developers are familiar, Visual Studio being the obvious example, are integrated well with SharePoint.”

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sharepoint enterprise20 platform social software

The Wisdom of Crowds (WOC) theory does not mean that people are smart in groups—they’re not. Anyone who’s seen an angry mob knows it. But crowds, presented with the right challenge and the right interface, can be wise. When it works, the crowd is wiser, in fact, than any single participant. You need a few things to enable online crowds to be wise: Simplicity. Interface. Aggregation. Participation. Selfishness. Scores. Leaderboards. Explicit vs Implicit Feedback. Voting.

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wisdomofcrowds communities ui ux social enterprise20

Simple things do matter. People can now upload pictures from their computers to a Sharepoint site and then re-size them. Sharepoint 2010 includes an activity stream for each user. Team sites are now wiki-oriented. Users can use wiki editing commands.

Search has been beefed up for people to find experts faster. For instance, if you are looking for a person with product sales experience, your search results will show the person's profile, including notes, ratings and their activities.

Tagging is unified in Sharepoint. For example, in a profile you can see tags that are associated with the person who appears in your search results.

These are all fairly basic social features that are old-school to many people. But in many ways, these features are just right for the mass-market enterprise user. Plus, there are some capabilities to make the platform compelling, including the ability to make mashups.

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sharepoint enterprise20 social computing software microsoft collaboration

Basically, we have stripped away as many opportunities to listen directly to the customer as possible – pushed them away from identifying with our businesses and value propositions. When customers want advice and want answers and want to vent – where do they go? To their peers. They Tweet. They post. They blog. They SMS. They post YouTube content about your horrendous service.

And then we wake up and say: ‘We should be listening to all of this chatter. We should participate, or analyze, or manage, or enable dialogue.’ It is a bit ironic that we focused intense effort on lowering costs through extreme self service, draining away our ability to listen, and now that we achieved what we set out to achieve we want to go back to the beginning and learn to listen.

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social crm twitter socialmedia blogs customers

One big thing I've been thinking about lately is "leveraging social networks to accomplish important stuff" and no one can deny that personal relationships can influence collaboration. How well you know someone, how much you identify with them, how much you trust them, their level of reliability or transparency - all of these are values derived from social networking that then, when leveraged, can influence collaboration. Collaboration is not an end in itself, of course - it is a means to accomplish some end (finishing a draft report, etc.). So, social networking is a means to collaboration, which is a means to achieving some work or personal goal.

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enterprise20 collaboration social networks

The recent E2.0 Addidas use case is also quite interesting as they try to integrate their SoCo initiatives into something much larger which integrate Knowledge and Content Management (p.17).

This is where traditional WCM/ECM and new Social Suite will usually collide and will need to find new common (and if possible fertile) grounds in order not to fight one against each other but to best leverage the unique selling propositions of each others.

Certainly something related to a shift towards Semantic Knowledge Networks for WCM/ECM vendors and towards improved idea generation (e.g: Spigit), more efficient videos conferences (e.g: Klewel) and similar for Social Software.

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enterprise20 collaboration spigit km social software

Companies with revenues exceeding $1 billion—along with business-to-business organizations—are more likely to report benefits than are smaller companies or consumer companies. Among functions, respondents in information technology, business development, and sales and marketing are more likely to report seeing benefits at various levels than are those in finance or purchasing. IT executives, in general, are more focused on using Web tools to achieve internal improvements, while business development and sales functions often rely on the technologies to deliver better insights into markets or to interact with consumers.

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mckinsey research enterprise20 adoption business benefits social software blogs wikis rss networks tagging use cases

Collaboration King has used, implemented or tried hundreds of programs. Each category below shows only 3-5 programs the we believe to be the best in their field. Please consult the more comprehensive lists at the bottom by 3rd parties if you have more specific needs.

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spigit jive hivelive corporate social networks

An ideablog is a social networking application used to stimulate, capture, promote and enrich ideas online via a blog-style user interface. Ideablogs support online communities of interest that are focused on stimulating and capturing ideas. They use social networking concepts to support the sharing, promotion and development of ideas. Ideablogs offer more specialized functionality than an ordinary blog but less than a more expensive and complex idea management application.

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innovation ideablog social networking symbian

The fact that students today almost always write for an audience (something virtually no one in my generation did) gives them a different sense of what constitutes good writing. In interviews, they defined good prose as something that had an effect on the world. For them, writing is about persuading and organizing and debating, even if it's over something as quotidian as what movie to go see. The Stanford students were almost always less enthusiastic about their in-class writing because it had no audience but the professor: It didn't serve any purpose other than to get them a grade.

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blogging writing education socialmedia social media skills

Those who have deployed their 2007 just like they did their 2001 and their 2003 environment simply by upgrading it, or simply didn’t spend any time figuring out how to take advantage of their features may feel like their environment is FLAT or they are feeling the chaos of a flat environment.

Here’s my description of what’s gone wrong…

1. You can’t find anything
2. You can’t tell who owns anything
3. You can’t tell what’s new, what’s old or what has changed
4. It’s all disconnected

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microsoft sharepoint enterprise20 social software

Incentives are a commonplace to game designers and developers. They are a means of designing activity to support goals and to motivate users. They are not events, which are those things that happen during game play and to which which users must react. We tend to think of incentives as those design elements that draw out, or appeal to a user’s interests, reasons, and motives. Design aspects that the user can anticipate, expect, and organize his or her activities around. We think of incentives as designed into a game, site, or service. But they are really, actually, in the user. They work because they incent (incentivize) the user’s incentives.

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incentives socialmedia social media rewards

The data was crystal clear: Companies that blog have far better marketing results. Specifically, the average company that blogs has:

* 55% more visitors
* 97% more inbound links
* 434% more indexed pages

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marketing blogging social media socialmedia seo

The old adage of the field of dreams isn’t true -if you build it–they won’t neccesarily come. Brands must have a kick start plan to be successful with their community. Below, I’ll list out some practices I’ve heard from companies that have had successful communities, and I’d ask you chime in and add more ways, let’s get started, I’ll be as specific and actionable as possible.

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community social media management engagement customers

Not surprisingly the firms with strong discussion forums were up in the 30% range, while those with young blogging efforts were down in the 15% range, though across the board the interviewees reported growing traffic. In addition much of that traffic has been coming from organic search, bringing new visitors to the site, associating the firm’s content with valuable keywords like “steel pricing”, and generally raising the SEO of the site at large.

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seo social media socialmedia marketing community