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CMO 2.0 Conversations » Blog Archive » CMO 2.0 Conversation with Rob Spencer, Chief Idea Management Officer at Pfizer
An interesting concept that Rob brought up is the importance of individual thinking in problem solving. While there are great benefits to be had from collaborative problem solving, collective individual problem solving is an important component of innovation as well. At Pfizer they try to have people first come up with individual ideas and only after that do they ask others and groups to build on and review these individual ideas.
Internet Evolution - The Big Report - Can Enterprise Social Networking Pay Off?
These apps aim to provide value in three ways. First, they can bridge geographical and organizational information divisions by moving conversations out of email and hallways and into shared spaces such as blogs and wikis. This way, information becomes searchable, serendipitous connections are made, and ideas pollinate in ways they couldn’t before. Communities of interest spring up around subject matter rather than organizational hierarchies. For instance, a hardware engineer in Ireland who experiments with open-source software in his spare time could link to a blog on Linux started by a software developer in Australia. Even though the hardware engineer isn’t part of the software development team, he could follow discussions and share ideas, some of which the dev team may find useful.
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