Hutch Carpenter's Library tagged microblogging →  View Popular

Egham, UK, August 11, 2008 - Gartner, Inc. has identified 27 emerging technologies and predicts that eight of these will have a transformational business impact and should be strongly considered for adoption by technology planners in the next 10 years, according to the report "Hype Cycle for Emerging Technologies, 2008". Although Web 2.0 is now entering the Trough of Disillusionment, it will emerge within two years to have transformational impact, as companies steadily gain more experience and success with both the technologies and the cultural implications," said Jackie Fenn, vice president and Gartner Fellow.

Cloud computing — As companies seek to consume their IT services in the most cost-effective way, interest is growing in drawing a broad range of services (for example, computational power, storage and business applications) from the "cloud," rather than from on-premises equipment. Many types of technology providers are aligning themselves with this trend, with the result that confusion and hype will continue for at least another year before distinct submarkets and market leaders emerge.

Social computing platforms — Following the phenomenal success of consumer-oriented social networking sites, such as MySpace and Facebook, companies are examining the role that these sites, or their enterprise-grade equivalents, will play in future collaboration environments. The scope is also expanding to incorporate the notion of social "platforms," or environments for a broad range of developers to build on the basic application.

http://www.gartner.com/it/page.jsp?id=739613

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gartner hype cycle enterprise2.0 microblogging idea management wikis blogging

This is an updated matrix of social tool components and how they map to various use types in social computing. I use this in my workshops on understanding social software for use inside organizations. Separating use into collective, community (group), and collaboration has a large impact as the use and type of components needed to accomplish those different use tasks. Solid stars mean the tool does a good job at that use. Hollow stars mea the tool may have some value, but is not strongest. Empty cells indicate that tool is not often thought of as adding value to that use type. Uploaded with plasq's Skitch

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enterprise2.0 vanderwal matrix use cases wikis blogs feeds forums social bookmarking microsharing microblogging mashups networks voting widgets comments

Some scholars worry that Instant Messaging (IM), by virtue of the ease with which users can initiate and participate in online conversations, contributes to an increase in task interruption. Others argue that workers use IM strategically, employing it in ways that reduce interruption. This article examines the relationship between IM and interruption, using data collected via a (U.S.) national telephone survey of full-time workers who regularly use computers (N=912). Analysis of these data indicates that IM use has no influence on overall levels of work communication. However, people who utilize IM at work report being interrupted less frequently than non-users, and they engage in more frequent computer-mediated communication than non-users, including both work-related and personal communication. These results are consistent with claims that employees use IM in ways that help them to manage interruption, such as quickly obtaining task-relevant information and negotiating conversational availability.

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im yammer twitter microblogging enterprise 2.0

The last few weeks I had a closer look at Twitter-like solutions that work within the enterprise. This is a summary post of the discussions that I have found on the internet. It is mainly focussed on the new enterprise microblogging product ‘Yammer.com’

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enterprise 2.0 enterprise20 enterprise2.0 yammer twitter microsharing microblogging

The state of enterprise 2.0 reveals spotty progress and a separation between key technologies. For instance, wikis are in, podcasts are out and blogs are somewhere in between within the corporation.

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enterprise 2.0 enterprise2.0 wikis blogs forrester social bookmarks networks mashups forums microblogging yammer

It’s interesting that even in an organization used to innovation in internal communication this has been so challenging. A few quick thoughts from Janssen-Cilag’s experience:

* The 140 character limit used by Twitter may be too small for enterprise use and this could be extended, possibly even to 1000 characters.

* It may be useful to initially use micro-blogging specifically for nominated types of communication, for example IT support updates, social messages, or publication releases.

* Implementing categories on posts could make it easier to allocate them to topics, even though it can make it a little more complex. Tags may also be useful once people are familiar with the tool.

* Building a blogging interface that encourages quick, short entries could bridge the divide between blogging - which is seen as hard - and the ease of micro-blogging.

* People need education on the possibilities and how to use these tools. The only way to learn is by doing it themselves.

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enterprise 2.0 enterprise2.0 yammer twitter jitter microblogging microsharing janssen-cilag adoption

The flow of news on JCintra has been hugely successful and filled a natural need for the organisation. But Jitter wasn’t responding to a need, it tried to create demand. Open collaboration and idea sharing are common organisational goals, but that doesn’t mean there is latent demand among the people of the business for the tools that enable it.

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enterprise 2.0 enterprise2.0 jitter yammer twitter microblogging microsharing janssen-cilag use case adoption

Twitter, a start-up company in San Francisco that has become a household name, is the leading microblogging outfit. At least three million people have tried its free service, according to TwitDir, a directory service. But Twitter has absolutely no revenue — not even ads.

Yammer, a new and much smaller copycat aimed at corporate customers, has a mere 60,000 users. Unlike Twitter, its founders set out from the beginning to charge for its service. Just six weeks after its public debut, Yammer is already bringing in a modest amount of cash.

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enterprise 2.0 enterprise2.0 twitter yammer microblogging microsharing

The way to go is direct to the enterprise where customers will pay for guaranteed service levels, white labeling and integration. Even then I’m not sure how much there is to be had from a market that is 99% oblivious to Twitter. To repeat Fred’s words: “It’s not immediately obvious to anyone why they should use Twitter.” That’s why use cases are so vitally important and where an understanding of business problems is central to unlocking the value of micro-sharing/micro-blogging services.

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enteprise 2.0 enterprise2.0 twitter yammer microblogging

Enterprise micro-messaging can help address the dueling dilemmas organizations face -- needing to move knowledge where people need it now as they work through business processes, while relieving worries and fears information is leaking out of the organization too easily.

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enterprise 2.0 enterprise2.0 twitter yammer socialtext microblogging microsharing

LF: What do you think of Yammer?

BB: We’ve seen some activity on it. A lot of excitement and conversation at the beginning, but then it tapered off. People didn’t want to maintain their Twitter and their Yammer accounts.

Also, we see a problem with Yammer. There are what, 160,000 employees at Best Buy? It’s like a few of you are thrown into a dark room together. You don’t really know who anyone is or who to trust. You’re told it’s okay, they’re all employees, go ahead, talk. But trust is an issue. Who are these people? How do we know them? What can we say?

LF: What factored into the decision to build out Mix using Headmix?

BB: We liked that it’s simple, but had the extra features when you wanted them. It sounds goofy, but we really liked the Outlook plugin — that’s where our employees live. That will make it easier to use. We really enjoyed getting to know the developer team and we’ve liked how flexible the application has been for moving data around and having different features.

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enterprise 2.0 enterprise2.0 twitter yammer microsharing microblogging

Microsharing applications limit message size, but provide extremely easy to use interfaces - making rapid, terse communication professionally alluring.

For business, Microsharing applications have many benefits, but I'll focus on three.

Concise - Microsharing within an organization is valuable because the information that is provided can be received, quickly interpreted, and acted on accordingly. They may seem trivial, but the ability to quickly disseminate small bits of information and the concordant ability to rapidly retrieve and analyze information means that value within your organization can spread quickly and effectively. Value traveling quickly and effectively through your organization is the very definition of efficiency.

Semi-Broadcast - Microsharing applications can be built in many ways. SMS, as I said, can be considered a one-to-one application. Twitter-like applications allow cascading and selective one-to-many broadcasts. So, when I Microshare, that information is then broadcast to everyone on the list. This is Semi-broadcast because people can turn around and broadcast a reply which might also be read by the entire list.

This can create layered conversations that develop ad-hoc based on who is available and knowledgeable. Imagine, in a distributed organization, if you were able to Microshare a link to an article about a new Federal regulation that impacted your part of the business. Then, within minutes, you develop an ad-hoc team of experts dispersed between several of your offices to deal with the issue.

No Sharepoint site, corporate blog, or any other tool is going to provide you with this kind of rapid ad-hoc team building.

Searchable - Microsharing is a centralized application that lives on server somewhere. All the information typed into it is in a database. It is easily searchable. Why is this important?

What if you are working on a project for your company and it requires a specific type of action. Say, for example, you are going through an FDA audit of your manufacturin

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enterprise 2.0 enterprise2.0 twitter colaboration microblogging