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Press releases transmitted by PR Newswire were used 55% of the time, versus Marketwire's 43% pickup rate, Business Wire's rate of 38% and a rate of 37% by PrimeNewswire, according to the study. The difference between PR Newswire's rate of pickup in comparison to the other wire services produced a statistically significant p-value of 0.0003. A p-value of 0.05 is the generally accepted mark of significance in scientific research. 0.01 indicates extreme significance.

Of those releases attracting attention by the media, the volume of coverage was highest with PR Newswire, followed by Business Wire, PrimeNewswire and Marketwire. PR Newswire has nearly twice the pick-up frequency as PrimeNewswire and more than twice that of Marketwire. Pick-up frequency, the number of times a single press release was reported in the media, was also significant between PR Newswire and the combined average of other services, producing a p-value of 0.0298.

www2.prnewswire.com/...34916 - Preview

press pressrelease prnewswire marketwire businesswire media publicity marketing

The fact that students today almost always write for an audience (something virtually no one in my generation did) gives them a different sense of what constitutes good writing. In interviews, they defined good prose as something that had an effect on the world. For them, writing is about persuading and organizing and debating, even if it's over something as quotidian as what movie to go see. The Stanford students were almost always less enthusiastic about their in-class writing because it had no audience but the professor: It didn't serve any purpose other than to get them a grade.

www.wired.com/...st_thompson - Preview

blogging writing education socialmedia social media skills

Incentives are a commonplace to game designers and developers. They are a means of designing activity to support goals and to motivate users. They are not events, which are those things that happen during game play and to which which users must react. We tend to think of incentives as those design elements that draw out, or appeal to a user’s interests, reasons, and motives. Design aspects that the user can anticipate, expect, and organize his or her activities around. We think of incentives as designed into a game, site, or service. But they are really, actually, in the user. They work because they incent (incentivize) the user’s incentives.

johnnyholland.org/...mes-interests-for-social-media - Preview

incentives socialmedia social media rewards

The data was crystal clear: Companies that blog have far better marketing results. Specifically, the average company that blogs has:

* 55% more visitors
* 97% more inbound links
* 434% more indexed pages

blog.hubspot.com/...-55-More-Website-Visitors.aspx - Preview

marketing blogging social media socialmedia seo

The old adage of the field of dreams isn’t true -if you build it–they won’t neccesarily come. Brands must have a kick start plan to be successful with their community. Below, I’ll list out some practices I’ve heard from companies that have had successful communities, and I’d ask you chime in and add more ways, let’s get started, I’ll be as specific and actionable as possible.

www.web-strategist.com/...rt-a-community-an-ongoing-list - Preview

community social media management engagement customers

Not surprisingly the firms with strong discussion forums were up in the 30% range, while those with young blogging efforts were down in the 15% range, though across the board the interviewees reported growing traffic. In addition much of that traffic has been coming from organic search, bringing new visitors to the site, associating the firm’s content with valuable keywords like “steel pricing”, and generally raising the SEO of the site at large.

blog.strategicheading.com/...munity-section-of-your-website - Preview

seo social media socialmedia marketing community

As always, this template is offered for free to the community. No copyright b.s. “Hat-tips” are nice but not necessary. Make it your own.

Hope ya’ll like Version 1.5 of the SMR.

www.pr-squared.com/...al_media_release_template.html - Preview

social media press release marketing pr

The ability to easily bookmark or share content on popular social media platforms is now a must have feature for web sites. It’s also important that this feature isn’t over looked by web site visitors. So it’s always a good idea to use icons when linking to social media sites. They get peoples attention and the logos are immediately recognizable.

webdesignledger.com/...l-media-icons-all-in-one-place - Preview

icons social media

Over the course of many conversations with learned and experienced people on Twitter , here is a list of though provoking posts that one can refer to :

www.customerexperience.in/...451 - Preview

enterprise 2.0 enterprise2.0 social media

1. How detailed should social media guidelines be? 2. When introducing social media into the workplace, how do we address HR concerns about reduced employee productivity? 3. How do you guide employees or manage employees in navigating the gray with respect to posting content that is or is not appropriate in the work environment? 4. # What about content that falls squarely in the HR domain? What if employees use social media to publicize HR issues, or to gain "supporters" to their cause? 5. # Do we have IBM or client examples of stats, use cases or any other stories that address these concerns?

jennifer.blogs.com/...happy-new-year.html - Preview

enterprise 2.0 enterprise2.0 enterprise20 ibm adoption implementation governance social media

Contrary to Kahnneman and Tversky's research, Alex Pouget, associate professor of brain and cognitive sciences at the University of Rochester, has shown that people do indeed make optimal decisions—but only when their unconscious brain makes the choice.

www.sciencedaily.com/...081224215542.htm - Preview

ambient awareness social media

newmedialisa.com/...ays-to-be-extraordinary-online - Preview

social media blogging

A new report by Josh Bernoff of Forrester Research states that usage of social technologies increased markedly in 2008: three in four US online adults now use social tools to connect with each, up from 56% in 2007. According to the report, the largest growth came from ratings and reviews, "voting" on websites, and user-generated video. Blogging and tagging were also popular.

Forrester predicts that if growth of ratings and reviews continues at its current pace, then "reading peer recommendations will fast become a permanent stage in the purchase decision process."

www.readwriteweb.com/...cial_web_usage_tipped_2008.php - Preview

web2.0 social media socialmedia adoption

Great list of 10 findings about the use of social media by companies.

www.charlesheflin.com/-on-investment-in-social-media - Preview

social media brands marketing web 2.0

profy.com/...pitch-or-not-to-pitch-yourself - Preview

pr start-up blogs product release journalists media coverage

Signal vs Discovery vs Noise

www.asis.org/...erdelez.html - Preview

signal noise friendfeed social media discovery

Includes a very good description of Google's Friend Connect.

www.techcrunch.com/...-she-said-in-google-v-facebook - Preview

google facebook social networks media web 2.0 friend connect