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I recently read Neuro Web Design: What Makes Them Click by Susan Weinschenk, a book about how our online behavior is influenced by both conscious and unconscious thought patterns. I found it fairly interesting because it provided some scientific explanations to tactics that many marketers have been using for the longest time.

At only 130 pages long, the book is a very easy read because its tailored for the average person and not specialists. The downside of this is that it only offers a very general overview of brain science and how it relates to websites.

Contrary to its name, it also talks more about psychology than general web design/usability. If you’ve read Robert Cialdini’s work or other books on persuasion tactics you would easily recognize many of the concepts mentioned in the book.

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The promise is that, in aggregation and with easily accessible access to produced work, it becomes easier to get a 360-degree appreciation of a person and his ‘credentials’.

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