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Innovation is one of the easiest and least risky areas that can be tapped by most organizations. The ongoing story of market leader Netflix and it’s now-famous Netflix Prize contest is a model of how an organization can open up and tap into ideas without interfering with production processes directly, even though the final outcome will drive operational improvements. While Dell, Innocentive, Crowdspring, and others have been doing this for years, only now are we seeing critical mass in more direct and mature examples of Web OS-driven inputs directly driving concrete, specific, and competitive outcomes.

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Most of these smaller, on-the-ground, often under-funded Enterprise 2.0 efforts will fail to thrive for whatever reasons. These are useful experiments but they were missing one or more ingredients to succeed. But occasionally some of them will hit on the right formula, reach a critical mass of participation, break out of their team or department, and begin drawing in the rest of the organization. This happened at AOL with AOL Office Wiki, at the CIA with Intellipedia, and with most of the successes in Jacob Nielsen’s recent meta study on Enterprise 2.0 successes.

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Wave’s relevance to the enterprise might seem premature with so many of the early and current Web 2.0 applications (blogs, wikis, social networks, Twitter-style social messaging, mashups, etc.) still — often arduously — making their way into the workplace years after their inception. Though we seem to finally be hitting a tipping point with 2.0 tools at work, Wave itself seems credible enough to get on our watchlists, at least to understand the implications.

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These concerns about SharePoint’s ability to be an effective Enterprise 2.0 platform is one I hear echoed a lot with practitioners I talk to. In spite of this, I correspondingly hear that SharePoint is in fact what most organizations are planning on using when it comes to 2.0-style collaboration and knowledge management. Why the apparent disconnect between the perceived suitability (which we’ll dissect in a moment) and actual use? Part of it is SharePoint’s stunning penetration in the software business.

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