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Whereas one cannot rule out such extreme scenarios in a more distant future, I believe that the most interesting aspect of citizen-driven government today is that it can help and complement governments in areas that are being challenged by the lack of resources or just the scale of the problem to face. Examples include social security and employment support, as well as the immense task of ensuring that stimulus or financial bail-out money get spent wisely and effectively: in all these cases engaging citizens through social media can help.

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Magic Quadrant graphic with explanatory notes.

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The success factors of socialization are well-documented — we all know the guidelines but often treat them as just another task in a big initiative. Socialization implies a deeper commitment than most organizations acknowledge - in fact, socialization, its actions and its attitudes may be the most complex part of innovation.

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Over the years, we’ve worked with companies competing in each of these five phases. And we’ve learned that the way you market needs to change depending on where you are on the Hype Cycle.

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gartner marketing hype cycle

Egham, UK, August 11, 2008 - Gartner, Inc. has identified 27 emerging technologies and predicts that eight of these will have a transformational business impact and should be strongly considered for adoption by technology planners in the next 10 years, according to the report "Hype Cycle for Emerging Technologies, 2008". Although Web 2.0 is now entering the Trough of Disillusionment, it will emerge within two years to have transformational impact, as companies steadily gain more experience and success with both the technologies and the cultural implications," said Jackie Fenn, vice president and Gartner Fellow.

Cloud computing — As companies seek to consume their IT services in the most cost-effective way, interest is growing in drawing a broad range of services (for example, computational power, storage and business applications) from the "cloud," rather than from on-premises equipment. Many types of technology providers are aligning themselves with this trend, with the result that confusion and hype will continue for at least another year before distinct submarkets and market leaders emerge.

Social computing platforms — Following the phenomenal success of consumer-oriented social networking sites, such as MySpace and Facebook, companies are examining the role that these sites, or their enterprise-grade equivalents, will play in future collaboration environments. The scope is also expanding to incorporate the notion of social "platforms," or environments for a broad range of developers to build on the basic application.

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gartner magicquadrant enterprise2.0 2008 socialsoftware

The meat of the talk, however, was the downturn. The upshot:\n\n * Gartner had expected budgets to grow 3.3 percent in 2009.\n * Now the most likely case is IT budget growth of 2.3 percent to 0 percent;\n * The worst case is that IT budgets will be down 2.5 percent.

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enterprise 2.0 enterprise2.0 spending economy gartner