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In fact, the answer may surprise you. There are business-to-business companies that are utilizing the social web to find customers, to build up a reputation, and to get the upper hand on landing the big deal. There’s a great deal that social media offers to the non-consumer business.

mashable.com/...social-media-enterprise - Preview

marketing socialmedia enterprise20 b2b reputation expertise

buildingreputation.com - Preview

reputation influence expertise socialnetworks ratings

“I’ve got 14,000 people over here, and 18.000 people over there who don’t work in the same building, don’t know each other and I’m supposed to drive synergies!”

jonmell.co.uk/find-people-you-need - Preview

enterprise 2.0 expertise socialtext

With very few exceptions, I have found the following to be true of large organisations:

* We stress the importance of human resources, human talent, human capital
* We stress the importance of teamwork and collaboration
* We stress the importance of openness and transparency
* We stress the importance of trust

And then, mysteriously, we somehow manage to create an environment where we jealously guard information; where we seek to create and extend power as a result of this jealous guarding; where we then exploit this power in all kinds of ways, some less abhorrent than others (but all abhorrent, at least to me).

confusedofcalcutta.com/...hoes-and-money-and-information - Preview

enterprise 2.0 collaboration expertise adoption turfdom fiefdom

"No business case will sell social software to a firm that doesn't already value collaboration in its culture."

However, an ROI can be used to get a social software project approved.

www.headshift.com/...social-software-roi.php - Preview

enterprise 2.0 enterprise2.0 roi adoption expertise