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It may be premature to discuss this, but a key to the mainstream appeal and adoption of Wave will be its ability to incorporate existing email accounts and to function as a client for traditional email.

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And they make a persuasive case. Goldenberg and Levy say that while it is just as easy to email somebody who lives on the same street as somebody on other other side of the world, it turns out we have a huge preference for sending messages over shorter distances.

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The skepticism aimed at social-media use within companies would be more aptly directed toward e-mail use, a source of far more wasted time for workers, and one that has become as invisible as oxygen for most of us.

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I think the strongest underlying message that I can draw from this is that collaborative work, by its very nature, creates a significant number of tasks that are above and beyond regularly assigned work.

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"A lot of business content has been created, and nobody knows it exists. It is buried within e-mails, in shared drives with no organization, and in stand-alone spreadsheets and documents," according to Dan Keldsen, the Director of Market Intelligence for AIIM, a non-profit industry organization focused on helping users to understand the challenges associated with managing documents, content and business processes.

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