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I recently read Neuro Web Design: What Makes Them Click by Susan Weinschenk, a book about how our online behavior is influenced by both conscious and unconscious thought patterns. I found it fairly interesting because it provided some scientific explanations to tactics that many marketers have been using for the longest time.

At only 130 pages long, the book is a very easy read because its tailored for the average person and not specialists. The downside of this is that it only offers a very general overview of brain science and how it relates to websites.

Contrary to its name, it also talks more about psychology than general web design/usability. If you’ve read Robert Cialdini’s work or other books on persuasion tactics you would easily recognize many of the concepts mentioned in the book.

www.doshdosh.com/ays-to-influence-people-online - Preview

influence website design

David: You’ve written on the topic of innovation for some time providing alternative perspectives on processes such as Six Sigma etc. Has your view on innovation itself changed or is it the same? How do you personally define innovation?

Bruce: Innovation, for me, is invention that generates value for people. Often that value is monetary and commercial and produces profits, jobs, taxes and economic growth. Increasingly innovation is happening in non-market civic arenas–health, education, transportation, warfare (yes warfare), where the increased value is not necessarily monetary alone but hugely beneficial to the people it effects. The fastest growing field in innovation and design consulting is health care. Yet, there is a lot of money to be saved and earned in that space, but the biggest beneficiaries are patients, doctors and nurses.

www.dachisgroup.com/...sign-disruption-and-innovation - Preview

innovation design thinking collaboration businessweek

Fun, as a design principle shouldn't be overlooked as it impacts the application design from look and feel, through context, content and process. It also should be addressed when designing events leveraging social computing technologies.

rexsthoughtspot.blogspot.com/...izing-business-value-from.html - Preview

enterprise20 design adoption productdev

The first version had the ugliest logo of all time.
Biz: First version was kind of janky but cute, but then we got clever. We learned, “Don’t get clever”. Unless it’s T-shirts, then it’s ok.

www.techcrunch.com/...hool-ev-williams-and-biz-stone - Preview

design ux ui twitter simplicity

Ive also had bad news for anyone looking to foster a design or innovation-driven culture within an enterprise that doesn't at heart "get" it. Unless the disciplines are acknowledged and embraced as core values by every employee, they won't gain traction.

www.businessweek.com/...jonathan_ive_th.html - Preview

innovation apple culture design

Most organizations think about technology first:

* Blogs
* Wikis
* Crowdsourcing
* Social Networking
* Telepresence
* Real-Time Collaboration software

The issue is that ROI does not appear because of other factors:

* Rewards
* Culture
* Organization Design
* Knowledge Sharing
* Content
* Achieving Adoption
* Abilities
* Systems Design

Design Thinking: Starts and ends with individuals

* Culture
* Behaviors
* Motivations
* Social Interactions

ekive.blogspot.com/...se-collaboration-at-scale.html - Preview

ideo spigit innovation collaboration enterprise2.0 adoption roi design

www.webdesignfromscratch.com/web-2.0-design-style-guide.cfm - Preview

web2.0 design howto