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If I were a bettin' diva I would say that Digital Ideology sites will become more prevalent across industries and sectors. Maybe even to engage in real exchanges. For now it seems that companies are using it in a traditional media/marketing way.

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innovation idea management dell ideastorm external communities

The first is that as a general rule, as the number of participants increase in any crowdsourcing technique, the more likely it is that ideas will become more incremental in nature. That's because the group exerts unintentional pressure on the participants, and really different or radical ideas are ignored. Second, these programs can generate a LOT of ideas, and working through them to find what the panelists called the Golden Nuggets can be a manual process.

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In a three-week experiment, GE Research turned its 85 employees into day traders, letting them watch market movements on their screens to decide whether to buy or sell any of 62 stocks. Only the stocks were product ideas in which the company had the option to develop. At stake was $50,000 in research funding that GE would allocate to the highest-valued project.

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innovation idea management ge dell prediction market crowdsource enterprise2.0

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