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You probably are aware that SharePoint is a great fit for most organizations document management and collaboration needs. What about social computing? SharePoint gives you a good starting point. What do you do when SharePoint falls short? Here are 8 ways companies can extend SharePoint’s out-of-the-box capabilities to better fit their social computing vision.

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Simple things do matter. People can now upload pictures from their computers to a Sharepoint site and then re-size them. Sharepoint 2010 includes an activity stream for each user. Team sites are now wiki-oriented. Users can use wiki editing commands.

Search has been beefed up for people to find experts faster. For instance, if you are looking for a person with product sales experience, your search results will show the person's profile, including notes, ratings and their activities.

Tagging is unified in Sharepoint. For example, in a profile you can see tags that are associated with the person who appears in your search results.

These are all fairly basic social features that are old-school to many people. But in many ways, these features are just right for the mass-market enterprise user. Plus, there are some capabilities to make the platform compelling, including the ability to make mashups.

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Innovation is one of the easiest and least risky areas that can be tapped by most organizations. The ongoing story of market leader Netflix and it’s now-famous Netflix Prize contest is a model of how an organization can open up and tap into ideas without interfering with production processes directly, even though the final outcome will drive operational improvements. While Dell, Innocentive, Crowdspring, and others have been doing this for years, only now are we seeing critical mass in more direct and mature examples of Web OS-driven inputs directly driving concrete, specific, and competitive outcomes.

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Google July 7 took its core Google Apps out of beta and said Fairchild Semiconductor has moved its 5,500 employees to Google Apps Premier Edition (GAPE) from IBM Lotus Notes, the latest coup for the company's growing effort in cloud computing.

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My hunch is that Google will manage to get Chrome OS onto a bunch of netbooks and then hit a brick wall of unfulfilled customer expectation, at least initially, because the infrastructure doesn't exist to support a mostly web-based computing experience.

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On returning from the recent Enterprise 2.0 Conference in Boston, I had time to reflect on the scaling issues that come up in social software adoption across an enterprise. In watching Gentry Underwood's excellent presentation on how they designed the social computing environment in IDEO, I tweeted to him that new issues start to pop up when you move from an enterprise social environment for 500 people to 200,000--or in IBM, nearly 400,000 people in 170 countries. This is not a bragging point, rather a one of frustration.

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Long thought piece

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